A must-see for those who want to advertise their favorite stations! A complete guide to your first support ads

A must-see for those who want to advertise their favorite stations!
"I'd like to post an ad for my favorite at the station, where should I start?" "But ads seem difficult... Can I do it myself?" To solve these problems,Even if you're the first time, it's safe! Steps and key points to post support adsWe will explain in an easy-to-understand way!

• What is the process of posting advertisements?

• What should I prepare?

• How much does it cost for each station?

We will answer these questions thoroughly! .A complete guide to supporting advertising that even beginners can safely useDelivered.

"I want to post a station ad for my favorite idol's birthday!"
"I want to support my favorites at a station near the event!"

Why not start a new challenge in your favorite activities now?

1. What is support ads?

One of the popular cultures that originated in Korea is "Senil Advertising (literally translated as birthday advertising)." In Japan, it is called "Support Advertising" or "Senil Advertising"Advertisements that fans post to celebrate their favorite birthdays and anniversaries.It means.

The advertising locations are mainly spots where many people go and go on a daily basis, such as street visions and stations. If we could post support advertisements in such a place,It can help you bring the charm of your favorite idol to many people!

Some people may wonder, "Is it really possible for fans to post advertisements?", but it is now becoming a common form of idol activities all over the world.

Furthermore, support ads are not just a means of celebration,Promotional effects that spread the appeal of your favorites widelyIt is also a major feature.

The target ranges from idols, artists, actors, VTubers, and even anime characters. In recent years, support advertisements have increased in Japan as well, and there have been many successful cases that have attracted a lot of attention.

Support ads express the love and passion for your favorite idol in the form of advertisements.

2. Steps to launch support ads

2-1. First, decide what to give!

Depending on the reason or purpose, such as "I want to celebrate my favorite's birthday," "I want to liven up my debut commemoration," or "I want to deliver cheers to coincide with the live performance."The way you choose your ad design and location will change。

▶️ Points

・What do you want to tell? (Example: Congratulations, gratitude, support)
・Who do you want to see? (Example: My favorite, fan, passerby)
Just by being aware of these two things, your ads will become even more attractive!

2-2. Choose the type of advertisement! (Consider location and budget as a set)

There are many types of support ads.
Depending on the type of advertisement, the location and cost of displaying changes.So, not only does it say "what kind of ads you want to make", but also "where you want to put them" and "how much budget you have" as a set.

▶️ For example...

• Station poster: Stylish design, perfect for photography. Relatively reasonable and easy to try even for first-time users.

• Outdoor vision: Perfect for when you want to reach many people in a highly-received location. If you put it in a spot where fans gather, it will look great on social media!

• Station digital signage (video): The cost is high at major stations, but it's easy to catch the eye of passersby and makes a huge impact! Also recommended for displaying events
  

🎯 Choosing a location is also important!
Locations that are easily visible, such as your favorite area, the nearest station to the live venue, and tourist spots, will also be attracting attention!
However, the price varies greatly depending on the location.Choose by calculating backwards based on "what kind of person you want to reach" and "where you want to see"。

💰 The budget is easy, and you can just as well as the right fit for us!
If you're worried because it's your first time, don't worry.
If it's Cheering AD,There are also advertising plans that can start at tens of thousands of yen.Also supports how to raise funds through crowdfundingI'm doing it!

3. What to prepare to post support ads

3-1. First, decide who to give it to (=build a fan group)

actually,Station ads and transportation ads cannot be posted under "personal names."
The rule is to apply as a fan organization such as the XX Support Advertising Executive Committee.

✅ What is a fan group?

• It's OK as long as there are more than two members

• Prepare organization name/SNS account/Contact email address

• No special registration or application required! It's OK for groups of fans!

💡 If you don't have any friends, try calling out X (formerly Twitter) and asking, "Is there anyone who'll bring it up with you?"

3-2. Getting permission from your agency is actually very important!

To publish a support ad,You will need to get permission from your favorite agency to post an ad.
Also, if you use artist photos, videos, audio, etc. for advertising, you must always receive permission to use them.

📌 Two points to check
① Can fans post support ads?(Post-up permission)
② Can I use photos, videos, audio, etc. in my advertisements?(Materials are permitted)

CrowdfundingIf you are collecting advertising expenses, you will always need permission from the office.

If you use the material without permission,

• Can't apply for support ads, or design reviews are not passed

• You will be asked to withdraw after it is posted

• In the worst case scenario, it could lead to copyright infringement...

3-3. With Cheering AD, leave all your confirmation to the office!

However, honestly, it's a high hurdle to contact your office.
In such cases, you can rely on Cheering AD, a support advertising secretariat run by JR East Planning.

💡 With Cheering AD, we will check with your agency on your behalf!

• Confirmation of permission to post support ads

• Obtain permission to use materials (photos, videos, etc.)

• Managing license certificates (such as screenshots and email copying)

etc.Professionals handle all the troublesome and uneasy interactionsThey will do it, so even for first-time users can rest assured.

Support ads are easier than you imagined

• Create a fan group

• Apply for Cheering AD

These two steps will allow you to respond to the office safely and smoothly.
Leave any difficult things like copyright to the professionals!

With Cheering AD, you will be able to interact with the agency on your behalf!

4. The process for posting support advertisements

Now that you have all the necessary preparations,How to actually post support adsLet's check it out! Below we will explain the steps to posting an advertisement in an easy-to-understand manner.

STEP 1: Application/Order (up to 2 months in advance)

Cheering ADEasy to use online! You can apply for support ads 24 hours a day, 365 days a year.

STEP 2: Confirm whether the rights holder can post advertisements

STEP 3: Group review & checking availability (approx. 2 days to 1 week)

The details of your application will be reviewed by each media company. Please note that some ads cannot be posted.

STEP 4: Payment

Please pay for advertising fees. Payment can be made by bank transfer or credit card.

STEP 5: Securing advertising space

After confirming your payment, we will reserve an advertising space. Advertising will be a decisive priority sale.
Please note that cancellations are not possible after you have applied.
*We will only reserve a slot if permission is granted from our agency.

STEP 6: Design production

You will create an advertising design. (If you find it difficult to create your own design,Submitted data can also be created at the jeki Support Advertising Office! )

We cannot design our own ads – Support Ads (Senil Ads) Cheering AD | Frequently Asked Questions

STEP 7: Design review (up to 1 month in advance)

We will check the design with the Electric Railways and other agencies (media companies) and our agency.
Please note that the examination criteria differ depending on the media company.

STEP 8: Delivery of advertising & SNS posts (up to 2 weeks in advance)

Advertising materials will be delivered at least two weeks before the advertisement is posted. You must also check the contents of your SNS posts in advance with the media company. For information on the SNS announcement manual, please see here♪[Basic] SNS Announcement Manual - Support Advertising (Senil Advertising) Cheering AD | Frequently Asked Questions

STEP 9: Advertising is complete! SNS announcements are also OK!

If all steps are completed and there are no issues with the SNS review,Advertising has finally begunis!

6. Frequently Asked Questions about Station Advertising

If you would like to try advertising stations but are wondering, "What should I do in this case?", we will explain the frequently asked questions in an easy-to-understand manner. Please use this as a reference so that even first-time users can proceed with peace of mind!

Q1. Can I post any ads for you?

Due to the rules of the media company, if your favorite idol is not affiliated with the agency, support ads (sensil ads) cannot be posted. For more information, please see "Those who cannot receive support adsPlease check ".

Q2. When should I apply in time?

Please apply at least two months before the advertisement is posted. If you would like to request permission from your favorite agency or rights holder, please apply at least three months in advance.

Q3. I would like to know if there is a place to display your desired location.

Advertising is prioritized, and as it will sell from popular locations at any time, we do not check availability before applying.
After applying through the website and deposit, we will check the latest availability and collect slots for popular locations/highly trafficked locations in support ads.

Q4. Can I receive posters after they have been published?

Posters posted will not be returned.

In addition, when posting ads for my favorite stations"Frequently Asked Questions about Support Ads"We have prepared. Please take a look.

6. Successful points for supporting advertising

1. A solid preparation
   The key to success is to thoroughly prepare in advance, such as obtaining license certificates from the office and rights holders and organising organizations.

2. Understand the points to be careful
   Make sure to carefully check the rules such as materials used and design regulations to prevent any problems.

3. Schedule management
   Schedule is important when posting advertisements. By meeting deadlines for applications and release applications, you can safely greet the day.

4. Using appropriate support
   For first-time users, we recommend using a reliable platform or agency.Cheering ADWe even support you in the license procedure to your favorite agency, so even beginners can use the service with confidence.

7. Summary - Enjoy your favorite activities even more!

Support ads are a special way to shape your feelings for your idol and share them with many people. The excitement of seeing your idol at the station will surely be an unforgettable moment for fans. This will also lead to deepening your bond with other fans and also giving you an opportunity to enjoy your favorites even more.

The staff at Cheering AD are also active in our favourites, so we understand and support you in your thoughts and concerns. I hope this article will help you further enrich your favourite activities.

If you have any questions or concerns about support ads, please feel free to contact us. We would be happy if we could help spread the charm of our favorites and expand our circle of support. Let's take a new step in our favorite activities together!