A must-see for those who want to advertise their favorite stations! A complete guide to your first support ads

A must-see for those who want to advertise their favorite stations!
"I'd like to post an ad for my favorite at the station, where should I start?" "But ads seem difficult... Can I do it myself?" To solve these problems,Even if you're the first time, it's safe! Steps and key points to post support adsWe will explain in an easy-to-understand way!

• What is the process of posting advertisements?

• What should I prepare?

• How much does it cost for each station?

We will answer these questions thoroughly! .A complete guide to supporting advertising that even beginners can safely useDelivered.

"I want to post a station ad for my favorite idol's birthday!"
"I want to support my favorites at a station near the event!"

Why not start a new challenge in your favorite activities now?

1. What is support ads?

One of the popular cultures that originated in Korea is "Senil Advertising (literally translated as birthday advertising)." In Japan, it is called "Support Advertising" or "Senil Advertising"Advertisements that fans post to celebrate their favorite birthdays and anniversaries.It means.

The advertising locations are mainly spots where many people go and go on a daily basis, such as street visions and stations. If we could post support advertisements in such a place,It can help you bring the charm of your favorite idol to many people!

Some people may wonder, "Is it really possible for fans to post advertisements?", but it is now becoming a common form of idol activities all over the world.

Furthermore, support ads are not just a means of celebration,Promotional effects that spread the appeal of your favorites widelyIt is also a major feature.

The target ranges from idols, artists, actors, VTubers, and even anime characters. In recent years, support advertisements have increased in Japan as well, and there have been many successful cases that have attracted a lot of attention.

Support ads express the love and passion for your favorite idol in the form of advertisements.

2. Steps to launch support ads

2-1. Clarify the purpose of the advertisement

To make your support ads successful,To clarify the purposeis important.

Is it to celebrate my favorite birthday, debut anniversary, or activities to liven up events and concerts?The content, location and design of the advertisement will vary greatly depending on the purpose.

By clarifying what you want to convey and what kind of people you want to see, you can launch more effective support ads.

2-2. Select the type of advertisement (digital signage, poster ads, etc.)

There are many different types of support ads.

for example,Outdoor vision and station signagevideos and moving visuals make it easy to catch your eye and convey a lot of information.

on the other hand,Station poster adsThe unique impact and design of still images is attractive. Additionally, the appearance of advertisements will vary depending on the location, such as station premises advertisements and large visions.

Depending on your purpose and budget,Best Advertising TypesIt is important to choose.

2-3. Decide where to place your advertisement (near the event venue, locations related to your favorites, etc.)

To maximize the effectiveness of your ads,Selecting the locationis essential.

Spots near the base of your favorite activities, stations where fans are likely to gather, and venues where commemorative events are held are particularly attracting attention. There is also the opportunity for many people to see at major stations and tourist destinations that have a large number of users.

By choosing a location that suits your purpose while being aware of the target audience you want to see your ads, you can make more effective promotions.

2-4. Setting a budget

To submit support ads,Setting a budgetis essential.

Costs vary greatly depending on the type of ad, location and duration of publication. For example, if you post at a major station in the city center for a long period of time, the cost may be high.

On the other hand, it can be achieved at a relatively affordable price if it is a local station or for a short-term viewing. The key to successful support ads is to set a budget within a reasonable range and carefully consider cost-effectiveness.

3. What to prepare to post support ads

To post support ads, please make sure toNecessary preparationsThere are a few.

Particularly important"Get permission from your agency and rights holder"and"Fan group" is ready. By carefully checking these and aligning them correctly, you can smoothly display your advertisements.

3-1. Obtain permission from your agency and rights holder

To publish support ads,Permission from your favorite agencyis required! To ensure smooth advertising,Two important pointsMake sure to check carefully.

① Allow fans to post support advertisements
First,Is it okay for volunteer fans to post support ads?, check with your agency. Simply put,The agency has given approval to posting support advertisements by fansis. Without this, you may not be able to display advertisements or may end up causing trouble later.

② Permission to use materials for advertising
Used in advertisingArtist photos, official images, and audio sourcesYou must obtain permission from the office to use the service. Using unauthorized materialsCopyright violationThis may cause the product to get caught during the design review and will not be able to be posted.

Points to note

• Not permittedPhotos, video and sound sourcesNever use it. Any problems with materials that have not been approvedYour own responsibilityThat's what happens.

• CrowdfundingIf you are collecting advertising expenses, you will always need permission from the office.

Preparing required documents
Once you have obtained your permission, be sure to keep your license certificates (email exchanges, screenshots, etc.). You will need this document when applying for an advertisement.

3-2. Fan Group

Transportation and station ads cannot be posted under individual names.Any fan organizationYou must apply as

• Definition of organization
  The group is2 or more membersIt consists of and must provide the following information:

  • Organization name(Example: "XX Support Advertising Executive Committee" etc.)

  • SNS account(Advertising content and activity status can be checked)

  • contact address(Email address for groups)
    

• How to create a group
  It's fine if there is already a connection between fans, but if you're thinking about advertising on your own,Looking for collaborators on social mediaThe method is also effective. Find friends who support the same favorite and form a group.

3-3. Once you're ready, the next step is! Choose an advertising agency or platform

License certificateandAny fan organizationOnce you're ready, you can finally consult with your advertising agency or platform and proceed with the specific advertising procedures.
In order to successfully support ads, it is essential to choose a reliable service. Here we recommend "Cheering AD." This is the support advertising secretariat run by JR East Japan Planning.

especially,Cheering ADNow, from confirming permission with the agency to adjust the advertising space and posting.Consistent support systemIt's in place. Even beginners can leave it to you with confidence.

4. The process for posting support advertisements

Now that you have all the necessary preparations,How to actually post support adsLet's check it out! Below we will explain the steps to posting an advertisement in an easy-to-understand manner.

STEP 1: Application/Order (up to 2 months in advance)

Cheering ADEasy to use online! You can apply for support ads 24 hours a day, 365 days a year.

STEP 2: Confirm whether the rights holder can post advertisements

STEP 3: Group review & checking availability (approx. 2 days to 1 week)

The details of your application will be reviewed by each media company. Please note that some ads cannot be posted.

STEP 4: Payment

Please pay for advertising fees. Payment can be made by bank transfer or credit card.

STEP 5: Securing advertising space

After confirming your payment, we will reserve an advertising space. Advertising will be a decisive priority sale.
Please note that cancellations are not possible after you have applied.
*We will only reserve a slot if permission is granted from our agency.

STEP 6: Design production

You will create an advertising design. (If you find it difficult to create your own design,Submitted data can also be created at the jeki Support Advertising Office! )

We cannot design our own ads – Support Ads (Senil Ads) Cheering AD | Frequently Asked Questions

STEP 7: Design review (up to 1 month in advance)

We will check the design with the Electric Railways and other agencies (media companies) and our agency.
Please note that the examination criteria differ depending on the media company.

STEP 8: Delivery of advertising & SNS posts (up to 2 weeks in advance)

Advertising materials will be delivered at least two weeks before the advertisement is posted. You must also check the contents of your SNS posts in advance with the media company. For information on the SNS announcement manual, please see here♪[Basic] SNS Announcement Manual - Support Advertising (Senil Advertising) Cheering AD | Frequently Asked Questions

STEP 9: Advertising is complete! SNS announcements are also OK!

If all steps are completed and there are no issues with the SNS review,Advertising has finally begunis!

6. Frequently Asked Questions about Station Advertising

If you would like to try advertising stations but are wondering, "What should I do in this case?", we will explain the frequently asked questions in an easy-to-understand manner. Please use this as a reference so that even first-time users can proceed with peace of mind!

Q1. Can I post any ads for you?

Due to the rules of the media company, if your favorite idol is not affiliated with the agency, support ads (sensil ads) cannot be posted. For more information, please see "Those who cannot receive support adsPlease check ".

Q2. When should I apply in time?

Please apply at least two months before the advertisement is posted. If you would like to request permission from your favorite agency or rights holder, please apply at least three months in advance.

Q3. I would like to know if there is a place to display your desired location.

Advertising is prioritized, and as it will sell from popular locations at any time, we do not check availability before applying.
After applying through the website and deposit, we will check the latest availability and collect slots for popular locations/highly trafficked locations in support ads.

Q4. Can I receive posters after they have been published?

Posters posted will not be returned.

In addition, when posting ads for my favorite stations"Frequently Asked Questions about Support Ads"We have prepared. Please take a look.

6. Successful points for supporting advertising

1. A solid preparation
   The key to success is to thoroughly prepare in advance, such as obtaining license certificates from the office and rights holders and organising organizations.

2. Understand the points to be careful
   Make sure to carefully check the rules such as materials used and design regulations to prevent any problems.

3. Schedule management
   Schedule is important when posting advertisements. By meeting deadlines for applications and release applications, you can safely greet the day.

4. Using appropriate support
   For first-time users, we recommend using a reliable platform or agency.Cheering ADWe even support you in the license procedure to your favorite agency, so even beginners can use the service with confidence.

7. Summary - Enjoy your favorite activities even more!

Support ads are a special way to shape your feelings for your idol and share them with many people. The excitement of seeing your idol at the station will surely be an unforgettable moment for fans. This will also lead to deepening your bond with other fans and also giving you an opportunity to enjoy your favorites even more.

The staff at Cheering AD are also active in our favourites, so we understand and support you in your thoughts and concerns. I hope this article will help you further enrich your favourite activities.

If you have any questions or concerns about support ads, please feel free to contact us. We would be happy if we could help spread the charm of our favorites and expand our circle of support. Let's take a new step in our favorite activities together!