July 2025 OOH that's buzzed

2025.08.24

事例

July 2025 OOH that's buzzed

Summer is over🌻This is the riverbank of Cheering AD. What kind of "favorite activities" did you all do during summer vacation?

Summer is full of concerts and events! Thankfully,Lots of support ads and support bannersI was able to help.

This month, we will be delivering the "buzzy OOH" that has become a hot topic, with the passionate amount of energy. Demon Slayer has jacked the city and big titles celebrating their anniversary are lined up.A month of coloring the entire city with the "hot passion of favourite activities."It was.
We'll look back at the "Buzz OOH" that caused a stir on both social media and the local area.

What's OOH?

"OOH" stands for "Out of Home" and is called "outdoor advertising" in Japanese. It refers to advertising media such as traffic and outdoor advertising, such as train and bus ads, airports and station ads, body wrapping ads, and outdoor signs.

Most of the support and Senil ads that everyone has posted are OOH!

OOH that buzzed in July 2025

1 | Mugen Castle, a film that unexpectedly appears in real life, "Demon Slayer: Kimetsu no Yaiba" Mugen Castle Edition / JR Shinjuku Station East Exit Gate Advertisement

 

 

Estimated repost: 24,000/likes: 150,000

"It's hell you guys are going to go from now on."
Along with this intense word, the "Demon Slayer Gate" advert, featuring a bunch of demons lined up at the east exit of JR Shinjuku Station, has become a hot topic. JR Shinjuku Station is seen as the infinite castle that is set in a movie, and overlooks the passersby along with lines from Kibutsuji Muzan's work.

image
It's truly hell

And this development is not the only thing.
Even Comic-Con in Shibuya, Ikebukuro, the region, and even San Diego... the scale of the development is truly "demon".

◆ Spotify x Demon Slayer: Kimetsu no Yaiba "There's a sign of a demon" - "Sign of a demon" is appearing in the city

In honor of the demon's characteristic of "his body collapses when exposed to sunlight," the collaboration campaign between Spotify and Demon Slayer will feature demon characters in shutter ads in the Shibuya area only on the evenings of July 21st to 27th.

The mechanism is that demons only appear outside store hours, making it a "breaking air" effect, and even passersby can't help but watch it twice!

 

An experiential OOH in Shibuya at night, where you can find your favorite.
This is the ultimate real experience of advertising, the moment when it is "presented" in the city.



◆ "Demon Slayer WALL" appears at JR Ikebukuro Station! Total length approximately 29m Jack for 1 month. Once you leave the station, you can also enjoy an outdoor vision!

 

 

◆Game Hinokami Blood Tan 2 "Shinjuku Wall 456 Premium +"


This time, once again, he appears in a flashy appearance at that spot, which is now known as a regular spot for Buzzing OOH! The footage, which is played in an extremely long vision of 45.6m in length, is truly spectacular!

 

◆The rice fields become Tanjiro!? A hot topic on an impressive scale! Gyoda City Rice Field Art

The rice field Tanjiro appeared in Gyoda City, Saitama!
The rice fields planted in June reached its peak in July, and on social media, the rice fields were in a state of buzz, saying things like "it's too perfect" and "I want to go."

A unique collaboration between nature and anime shows a new form of "favorite live performance OOH". Gyoda is hot this summer!

◆[Overseas Edition] San Diego, USA "San Diego Comic-Con"


Building decorations and wrapping trains to meet the stage at an anime event in San Diego

I applaud the advertising production, where the city becomes a whole stage set.
I haven't been able to see either Demon Slayer or National Treasure yet. Before I knew it, I really feel like I was left behind in the "2025 Japanese Summer"...

2 | Miffy Exhibition Shot Through Close-ups - Wall Advertising / Daimaru Museum

 

Estimated repost: 3,353 / Likes: 27,000

Black x on a white background. That alone makes it a minimalist design that perfectly conveys the word "Miffy." Many fans have said, "I can't help but take commemorative photos with the wall."
Is Miffy's round mouth the fourth one? rare.

The Miffy exhibition is being held all over the country, and social media was bustling with cute and dynamic announcements when it was held in Tokyo.

 

 

3 | Jump artists all gather together DRAGON BALL 40th Anniversary Double Cover Box Advertising / Shibuya Station, Shinjuku Station, etc.

 

Estimated repost: 2,020 / Likes: 3,810

The 40th anniversary of Toriyama Akira's masterpiece, "DRAGON BALL."
To celebrate this, a serious collaboration was created in which popular Jump artists draw cover illustrations.

The visuals lined up all over the premises of Shibuya Station and Shinjuku Station are impressive.
It was fun to find a favorite author, and the production was truly full of "Jump Love."On this siteAll the illustrations were taken, so be sure to take a look at the gorgeous collaboration!

Incidentally, at the same time, an advertisement for the 20th anniversary of Dragon Ball was posted in Shinjuku next to the 40th anniversary of Dragon Ball, and the miraculous "side-down advertise" became a hot topic.

 

 

The Idolmaster ads were held over two weeks, and the first week was made up of the margins. And in the second week, warm comments from producers (fans) and related parties were added to the margins, making it a perfect "anniversary advertisement to celebrate with fans."

Isn't it great to experience the "anniversary" in town?
Although the genre is different,"Content that has been running for 20 and 40 years" will be advertised in the same place and at the same timeThe view made my heart warm.

4 | The one who plays with a cute face Chiikawa Park Opening Announcement/Orange Road, JR Ikebukuro Station

 

Estimated repost: 5,330 / Likes: 35,000

Like Miffy, this is what caught the attention for her "face-dovey!" composition. Advertisement coinciding with the opening of Chiikawa Park.
A huge, small face suddenly appears at the ticket gate at Ikebukuro Station.
Here's the correct answer to "simple and cute".

5 | Company advertisements that make you feel uneasy by company name: Non-destructive testing Co., Ltd. Airport cart advertisement/Itami Airport

 

Estimated repost: 10,000/likes: 52,000

This one piece caused a stir on social media, saying, "What, isn't it the anime title?!" What appeared in the baggage cart at Osaka International Airport (Itami Airport) was the exquisite difference between the company name "Non-Destructive Inspection Co., Ltd." and the overly pop visual...
Non-destructive testing is a technology that uses ultrasound, radiation, radar, etc. to check the condition without breaking the object. He is truly an "unsung hero" person,This advertisement aims to increase awareness among young people, and is "not strict"THEIt is said that it was created with the theme of "it doesn't look like a corporate advertisement."

What's more, this design is full of six types. PreCure style, Sentai Hero style, and more, all of which are incredibly serious lineups.
This is the "attack" move in corporate advertising.

Survey period: July 1, 2025 to July 31, 2025
Research method: Collect X (Twitter) posts containing OOH-related words (such as "station advertising" and "vision") within the above period, and calculate the number of posts and likes for each post.
*There may be some errors from the actual numbers of this analysis depending on the timing.

It's not "just advertise," but "somewhere in the city, I can see my favorite.
Such moments will make social media go viral and create "experiences" on the spot.
It was July when I thought that OOH was just an entertainment that went beyond advertising!