[Survey] “For promotion” is the driving force! Pushing forward x new challenge

Hello!
This is the ``Cheer Ad Lab'' operated by ``Cheering AD'', which investigates and researches support activities and support advertisements.

What image comes to mind when you hear the word “Oshikatsu”?
Participating in live performances, collecting goods, etc. The first thing that comes to mind may be ``doing something for support''.

Actually, Oshikatsu has another big charm!
“Since my pusher is working hard, I thought I should try my best too.”
``I started beauty and exercise to meet my favorite person.''
“I found a new hobby because of pushing.”

In this way, there are many cases where the presence of support leads to new challenges in life and self-growth. This time, we will introduce "Oshikatsu x New Challenges" based on survey data.✨

When you have someone to push you, you get about 2.2 times more new challenges!

When comparing the percentage of people who have "started a new activity" within the past three years with or without a pusher, those with a pusher (challenge rate: 58.9%) were more likely than those without a pusher (26.6%).Approximately 2.2 timesIt turns out that they have also started new activities.

Furthermore, the average number of items attempted was also2.67 piecesOn the other hand, those who have no favorites have an average of 1.69.
The existence of pushers not only increases the number of people who take on challenges, but also expands the range of challenges.That seems to be the case.

Why take on a new challenge?

Even if you want to start something new, taking the first step can be surprisingly difficult. It seems that the presence of a pusher gives them an opportunity and pushes them back!

In the survey, the following reasons were often cited as triggers for taking on challenges:

``I want to know what's going on'', ``I get power from seeing people working hard'', ``I want to have the same experience'' - all of these are motivations born from a pure feeling of ``love''!
Rather than a sense of obligation, it may be the positive feeling of ``I want to try something because I love it'' that leads to taking on new challenges.

What new thing did you start?

New things I've started include everything from familiar lifestyle habits like saving money and tidying up to learning creative skills like design and video editing!

In the content to start with, there were also characteristics of each recommended genre.

Fans of idols who have concerts tend to take more care of their beauty, and fans of gamers and VTubers who are active on the internet start creating fan art.There was a tendency for them to start new things in line with their favorite activities.

Realistic push x new challenge episode!

We would like to introduce some of the stories about things that were started because of ``Oshi'', which were collected in the ``Cheering AD'' user survey!

[Start doing the same thing as recommended! ]

[To spread the word...]

[Changes in life]

Everyone, although I started this because I was encouraged to do so,"It's become a new hobby" "I'm glad it's my first time because it's good for me!"It was also impressive that there were many comments like✨

Continuation rate for new challenges is 94.4%!

Isn't it often the case that ``new things don't last forever''?
Oh my God!The continuation/achievement rate of people who started something new after being encouraged was 94.4%It was!

Approximately three-quarters of peopleA new hobby that continues today20.1% of people finished their work positively by achieving their goals or completing their work.
Only 5.6% said they did not continue. I think that motivation is a big factor in keeping you going.

Oshikatsu uses "like" as an opportunity to expand your life

Our research has shown that "push" is a very strong driving force when trying new things!

Furthermore,73.3% of people answered, “I feel like I love myself even more because I took on a new challenge because of my push.”. It seems that meeting a pusher not only gives you new hobbies and skills, but also gives you confidence and a positive feeling.

Oshikatsu is not just an activity to support your ``likes''. By taking a step forward and accumulating new experiences, you have the potential to expand your world and enrich your life.
“Oshi” not only brings us fun and excitement, but also gives us the courage to step into a new world.It may be.
　

This article is based on the following research. Click here for details.

In the future, "Cheer Ad Lab" will continue to disseminate the latest research results regarding promotion and support advertisements! Look forward to the next update✨