OOH that buzzed in November 2024

2024.12.27

事例
Supporting Ads/Senil Ads Cheering AD | jeki JR East Japan Planning Co., Ltd.

 

Thank you for your hard work for a year. This is Kawara from the Jeki Support Advertising Secretariat.
Have you all completed your work safely?

And now, we have been working on our website magazine.Departs from Ebisu、”,"A new form of support ads where companies and artists give each other a cheer on their anniversary."We are currently publishing an interview with Yokoo Co., Ltd. and Little Glee Monster in a double anniversary collaboration under the title!

 

jeki more: Companies and artists give each other's cheers on their anniversary. The possibilities of anniversary projects and new forms of support advertising as seen in the case of Yokoo Co., Ltd. and Little Glee Monster | Ebisu - A person who makes a difference・Things site

 

Yokoo Co., Ltd., which celebrates its 100th anniversary, held a special live concert for employees in July 2024, inviting Litoguri. As a result of this connection, he sponsored the October 10th anniversary live concert and submitted a support advertisement.It attracted a lot of attention as an anniversary collaboration in which companies and artists celebrate each other.
Please take a look at the article.

Let's take a look back together on the last "Buzzed OOH" of the year!

What's OOH?

"OOH" stands for "Out of Home" and is called "outdoor advertising" in Japanese.
It refers to advertising media such as traffic and outdoor advertising, such as train and bus ads, airports and station ads, body wrapping ads, and outdoor signs.

Most of the support and Senil ads that everyone has posted are OOH!

OOH that buzzed in November 2024

◆If you turn up, you'll see a bouquet of flowers. A new form of advertising that bloomed on trains: "Uemuku to Wamuku Project MORE FLOWER"

Number of reposts: 12,000
Number of Likes: 77,000

The "MORE FLOWER" project, which appeared on the Nagoya Railway, is truly a new form of advertising. The inside poster transforms into a bouquet of dried flowers, creating a gentle space inside the car.

This project started as the first installment of the "Uemuku and Uwamuku Project" produced by Nagoya Railway and Dentsu Meitetsu Communications. With the theme of "a start to look up," this is a warm attempt to make advertising bring small flowers to people's hearts.

What's even more surprising is that the flowers used are out of standard and cannot be sold. Not only will it be regenerated as dried flowers and decorate the interior of the car, but it can even be distributed for free after it is displayed!

It's environmentally friendly and great for passengers. This initiative could really be a hint for the future of advertising. It brought you such a wonderful moment that will make your heart go up.

◆Kanto Railway Co., Ltd. Ad balloon makes you feel a little lucky to see

Estimated number of reposts: 6341
Estimated number of likes: 65,000

Ad Balloon, now completely rare, is a hot topic, saying, "It's been a while since I saw it!" This is an advertisement for the Kanto Railway.

This Ad balloon appeared at Tsuchiura Station, and other ad balloons by various advertisers have been receiving a series of sightings at various locations, including racetracks and supermarkets.

By the way,Specialized website that handles balloon advertisingAccording to the Ad Balloon, the Ad Balloon can be viewed from just 3km away, as it rises to a height of about 45 to 60m above the ground. It's a retro but extremely effective Ad balloon, and we'll also look forward to seeing its future success!

◆The stunning "split portion" manga "Doka-eater Daisuki!" at Shinjuku Station. Mochizuki-san's "A huge peel off 12 meters long, lined with shredded cabbage

Estimated number of reposts: 4,327
Estimated number of likes: 10,000

"Doka-eater Daisuki!" is a hot topic on social media. To commemorate the publication of Mochizuki-san,
"Peel-off Advertisement" appeared at Shinjuku Station Metro Promenade.

When you peel off the cabbage stuck next to the catchphrase "Heart-White Gourmet Gag Manga," the mechanism that reveals the "essence" of the work becomes a hot topic!

This project was inspired by the famous scene in the story, "A lot of buying high-calorie foods at a convenience store late at night → a colleague almost sees them → hides their shame with a large amount of shredded cabbage."

Its unique and excellent mechanism quickly spread on news sites and social media, and with its overwhelming impact, it captured the hearts of many people.

◆The beautiful, original illustrations will dye the city in a "jewel" color! Commemorating the release of the final volume of the manga "Land of the Lustrous"

Estimated number of reposts: 5,534
Estimated number of likes: 29,000

To commemorate the release of the final volume of the manga "Land of the Lustrous," author Ichikawa Haruko has been proudly displayed on Toyoko Shibuya Super Board, Elpol, Osaka Umeda Station, and at Kodansha's office!

There were 12 items in Shibuya, 8 items in Umeda, and two banners were held at the Kodansha office building, making it seem as if the entire city has been imbued with the world of Land of the Lustrous.

This project, which was prepared for 3-4 months ago, attracted visitors by the delicate and transparent brushwork of Ichikawa Haruko, sparkling on the canvas of a large advertising.

◆The whole Shinkansen from Tokyo to Osaka, Stray Kids! "Strey Kids" Tokaido Shinkansen Jack Project

Estimated number of reposts: 7,465
Estimated number of likes: 23,000

To celebrate the release of K-POP idol Stray Kids' JAPAN's 2nd album, a special collaboration with JR Central has been made possible!

This special project will bring the entire Tokaido Shinkansen area into a holistic style, with voice content within the Shinkansen and large advertising at each station.

JR Central is currently collaborating with artists to propose new ways to enjoy a trip as a "favorite trip."

This big Jack project that fans should not miss, and it was a fun favorite travel project on the way to the live broadcast on the Shinkansen.

Thank you for your hard work this year too

Advertising went beyond just communication, bringing us moments that will surprise us, emotion, and sometimes giggle.

Looking back at this year's impressive ads, I hope that you will have another wonderful encounter next year.

Thank you for 2024! We look forward to your continued support in 2025.