What is the difference between "love" and "favorite"? Explaining the differences based on the latest research!
2025.06.19

"Do you have a fan?"
"I'm not my favorite, but I think I like the local sports team!"
...I'm sure I've used differently, "favorite" and "favorite"
I think there is an image that people are more proactively supporting their "favorites."Do you know what kind of feelings do people actually support their idols?
This time, we will explain the difference between "favorite" and "love" based on the latest survey of approximately 25,000 people!
How many people have a favorite?
In the first place, how many people have "favorites" and "people who have something they like"?
53.3% of people who liked and supported something, and 26.3% of people who answered that they had a "favorite"。
It is clear that the feeling of liking is not necessarily a favorite, but that one in two people who like and support them has changed from the feeling of liking one in two people to "liking."

Furthermore, among women in the Z age group between the ages of 15 and 29, over half of them have an idol, at 56.9%, and for young people, it is becoming common for them to have an idol.

So, how exactly is the difference between "favorite" and "like"?
"Favourite" is to wish for happiness and success
For people and things you like,"I want you to be happy" "I want you to be more successful"When we investigated whether there was a sense of this, there was a difference in awareness between people with idols and people with idols that are not idols but who like and support them.

I like and respect the person I like and the specific character of the work
I love the work itself, and I love the performance and play
For this difference, people with "favorites" tend to wish for their happiness and success.
I want to contribute to my "favorite"!

A missionary sense of wanting various people to know what they like and what they liketeeth,
Over half of people have a favorite, at 52.9%, while those who like and support them are low at 13.0%.
moreover,A desire to spend money on what you like and what you likeHowever, there was a big difference between 46.2% of people with a favorite, and 7.1% of people who liked it and supported it.
Because I want my idol to be successful, I become active in my idol activities by participating in events many times, buying merchandise, and spreading information on social media, with the desire to "have a lot of people know about it!" and "I want them to sell!"
Supporting your favorites makes you happy too
Of course, favourite activities cannot be achieved simply by contributing.
You've often seen people on social media saying, "When I see my idol doing her best, I can do my best too." "Favourite" goes beyond merely preferences and hobbies,My own lifeMany people are saying this.

actually,72.3% of people say that supporting their favorites will make them happy too.Most people who work on their favorites receive happiness from their favorites.
Differences in support activities
Not only can you feel about what you like, but you can also see the difference between your favorite and your favorite.
The specific experience rate for favourite activities and support activities was 88.8% for those with favourites and 36.2% for those with favourites.
While "favorite" is someone you want to support, "favorite" becomes something you like as you touch in your daily life.It might be.

Comparing specific cheering behaviors, people who liked had 15.5% experience rates for participating in live shows, stage plays, and games, while 12.7% viewing videos and books.Standard support that allows you to enjoy supply from the favourite sideI'm doing it.
In contrast, in the case of "favorites", they not only participate in live shows, stage plays, and games (experience rate of 41.6%), but also contribute to their favorites by purchasing merchandise (36.1%), and celebrating their favorite birthdays and anniversaries (21.3%).voluntary support from fansI'm going.
summary

We have discovered that there is a difference between love and idols and their support activities, such as wishing happiness, a sense of contribution, and the ability to make yourself happy.
This difference is probably due to the sense of distance.
「"I love you" is the joy of looking at it from a little distance away
"Ichi" wants to get a little closer and watch over him and support him
Of course, neither is up or downHow to enjoy it differs from person to personis.
However, it may be a small change in your heart that comes to everyone when you suddenly think, "I thought I'd just like you, but maybe I'm rooting for you?"
This article is based on a survey conducted across approximately 25,000 people nationwide between December 2024 and January 2025.
↓↓↓Click here for detailed results for "Favorite Activities and Support Advertising Survey 2024"! ↓↓↓

In the future, Cheera Dorabo will continue to post the results of our survey on our favourite activities! Stay tuned for the next episode✨
"Favourite activities and support advertising survey 2024" Survey overview
Research subject: JR East Japan Planning Co., Ltd. Jeki Support Advertising Office "Cheering AD"
Survey method: Internet survey
Survey period: December 26, 2024 - January 9, 2025
Survey area: Nationwide
Survey subject: Men and women aged 15-79
Number of samples: 24,136