September 2024 Buzz OOH

 Today is the House of Representatives election. Morning Musume. I'm cute harassment from the Jeki support advertising secretariat of the generation.

Speaking of elections, Morning Musume is the place. "The☆Piss! " flows through my mind.
I voted and went out to eat.
Sniff♂Mr. is definitely a genius, "Vote and eat out♪I'm sure I'm not the only one who does it.

And now, we have been working on our website magazine.Departs from Ebisu、We welcomed Metro Ad Agency, a popular destination for support ads, and Tobu Railway, to have a conversation with Cheering AD members. Please take a look.

Now let's take a look at the buzzing OOH~

What's OOH?

"OOH" stands for "Out of Home" and is called "outdoor advertising" in Japanese.
It refers to advertising media such as traffic and outdoor advertising, such as train and bus ads, airports and station ads, body wrapping ads, and outdoor signs.

Most of the support and Senil ads that everyone has posted are OOH!

OOH that buzzed in September 2024

◆The absence of "bad" means that... "Seto Shio" Shinjuku East Exit Twin Seat

Too funny lol pic.twitter.com/rCCSO1pkAO

— Ekkome (@komesan0922) September 2, 2024

Befco's Seto Shio ad has attracted attention for its innovative approach that skillfully utilizes comments on social media.
She's creative saying that there are no search results for "Seto Shio, bad" = delicious, but other versions also featured advertisements featuring realistic voices on X.

It's become so much talked about, and there's a punchline like this!

Befco (Kuriyama Rice Cracker) has been making an impact recently,To celebrate the 35th anniversary of Bakaueke's birth, a new commercial featuring Hollywood Zakoshishostreamed on YouTube.
Big advertising and promotions were being held at the Hachico Board at Shibuya Station.

◆When I get home today, I'll tell my dog ​​that I love him. Book "What the dog wanted to tell him" In-car poster

I saw this ad on the train and remembered my beloved dog (tears)
"Even so, the dog was happy to be with you." An in-car poster for the book "What the dog wanted to tell you."
This simple sentence resonates deeply with the hearts of pet owners, and has received a lot of attention!

◆Great heart with the information sign - Matsuyama Station New Station Building Information Sign

This is a guide board located inside the new station building at Matsuyama Station in JR Shikoku, which was reopened on September 29th.
With seven locally-related words drawn on the inside of the information signboard, the phrase "Go ahead of the mandarin oranges rather than look down" roared.
The topic is highly talked about, with articles published on Yahoo! News, and the heartwarming message, which is linked to the local community, has been attracting praise!

◆The era where VTubers can also bungee jump, Nijisanji x Ibaraki Prefecture Station poster

A shocking visual station poster with beautiful autumn leaves and VTubers falling down.

This is a collaboration between Ibaraki Prefecture and Igarashi Rika, who belong to the popular virtual YouTuber group Nijisanji.

Three different station posters depicting the two of them visiting autumnal scenery in the prefecture have been displayed for up to one month at a total of approximately 55 stations in the prefecture, including JR lines and Tsukuba Express, as well as tourist spots.

This project aims to promote the appeal of Ibaraki Prefecture, focusing on autumn flavors and tourism, targeting young people across the country who support Nijisanji.

On social media, fans can see visiting Ibaraki Prefecture! It's a true favorite trip!

Nijisanji is also very popular in support ads!
Every week, Tokyo Metro Ikebukuro Station receives support advertisements for someone else's Nijisanji, and is even called "Nijisanji Road."

This week, there's a lot of excitement around the showdown at Ikebukuro Station, so be sure to take a look when you drop by in the area.

◆Over 100 points, 48,000 points! Suntory "BOSS x M.LEAGUE" Dragonfly River Walk

A giant mahjong tile suddenly appears on the Tombori Riverwalk in Osaka! This is an advertiser for Suntory's "BOSS" competitive mahjong professional league, "M.LEAGUE."

BOSS releases "Tsumureru Boss Mahjong Can" which resembles a mahjong tile as a collaboration between M League! To match this appeal, we have achieved a dynamic OOH, in which the vertical sign is turned into a whole mahjong tile.

If you look closely, it's coffee-style, from "10,000" to "1 bean." Many surprises were received from mahjong fans too!

◆ Bonus [The sign that was popular] What happens to the cut dragon's tail

As mentioned in this tweet, the dragon's tail part of the sign "Osaka Kinryu Ramen" was removed in August last year after the lawsuit was filed for allegedly the dragon's tail part of the sign "Osaka Kinryu Ramen" was exposed on adjacent land. It has been revived for a limited time as a sign for the "Canigen Shin-Dotonbori Store"!

Next to me, there is also a message of support, "Kinryu-san, well, please be patient!" (tears)

Transcending the issue of litigation, the collaboration of three-dimensional signs has become a big topic! This is a wonderful project in which restaurants in Dotonbori collaborated to revitalize the community.

My buzzy OOH

This section almost always introduces my favorite artists, but I like artists affiliated with the major Korean idol agency SM Entertainment.
In September 2024, two groups made their Japanese debut. The development of OOH was also flashy and the fans were delighted, so I'd like to introduce it to you.

◆The long-awaited Japanese debut: A big buzz on social media with Ishin V x portable shrine

A poster jack at the entrance to Harajuku Street was displayed the week the concert was held. Unexpectedly, the collaboration with the portable shrine made a huge buzz among the fans.
WayV's debut was also being held in the Shinjuku area.

The "Shinjuku Cross Vision" is also a popular place for support ads for "AINZ&TULPE Shinjuku East Exit Vision."

◆RIIZE Japan debut Luky ads without his own personal presence

The announcement of RIIZE's Japanese debut song and pop-up store is amazing, and what's so amazing is how they put up advertisements where the people themselves are not there.
I'm sure there will be people who will fall down the stairs if they reveal the visuals of the RIIZE themselves, and I'm curious to see if they made it a bold creative in which the people themselves are not there, taking into consideration safety.
Recently, this stair wrapping at Harajuku Station has become a popular entertainment venue.

Takeshita Street Exit was also featured, and fans were pleased with the introduction of the pop-up!

So that's all for OOH, which has gone viral! See you next month!