"Nijisanji" Ellie Conifer's birthday advertisement



I'm Komatsu of the JEKI support advertising secretariat.

Today, I would like to introduce the birthday ads of the Vtuber/Virtual River Group "Nijisanji".

I want to convey congratulations on the outdoor vision or station poster!

To commemorate Ellie's birthday on September 27
At the cross Shinjuku vision, a birthday video was broadcast!
At Akihabara Station and Shinjuku Station, an eye -catching poster is also posted! !

This time, it is a birthday advertisement that combines multiple media!

I was able to see not only on my birthday, but also for one week from September 26 to October 2.
I'm glad for fans who can't go to see it on the day.

◆ Cross Shinjuku Vision

"Cross Shinjuku Vision" is familiar as a big cat jumps out
As expected, the fairy of the flower ... the appearance that appears is very cute!



◆ JR East Long Size Akihabara 

There are many Erie on the second floor of JR Akihabara Station!
The long -sized poster that can be posted in Akihabara and Ikebukuro is over 7m! !
This remains in the impression of those who see Ellie for the first time.



Congratulations on your fans are reaching Ellie himself!
He responded many times on Twitter.

Interview with planning organizations

We received a comment from the planned "Eri Kusao Must".

-What made you want to get a cheering advertisement?

It was the trigger that Ellie himself was paying attention to the support advertising initiative.
I wanted many people to be aware of Erie, and at the same time, I wanted to convey the feelings of support from fans, so I decided to plan.

-What was the difficulty through planning?

As a fan, I wanted to introduce Ellie's various things in the advertisement, but I was struggling with the selection because the number of elements posted on the ad was inevitably limited.

In addition, this time I did the poster and video production work alone, so it was purely difficult to work.
I think it was good that the team (planned) had no trouble with the ideas.

-How did you actually implement the project?

First of all, I feel that things go safely and are the best ...
Although there were difficulties in turning the project, we received the cooperation of many people to post advertisements.
I am grateful to all the teams who have progressed together.

When I watched the advertisement that was actually posted, I felt it was very spectacular, and I was impressed that Ellie thinks that the scenery that stands out in the middle of Shinjuku is a reality.
It would be very pleased if many people who saw advertisements were to tweet a photo of the photos.
Above all, I was happy as a fan that I was able to see Ellie's pleasure through distribution.

Even between fans, this project increased, and it was very meaningful to have a place to talk other than advertising and exchange opinions.

-What kind of support do you want to support in the future?

I want to be able to convey my feelings as a fan, and I want to support Ellie and the fans so that everyone can enjoy it.

In addition to the joint project where fans are working together, I hope that it can be related to items that symbolize Ellie, such as flowers and tea.
I want to do what I can only do from a fan's point of view.


I want to support the push in various ways, and I want more people to know!
Why don't you convey the charm of pushing in multiple media?

The outdoor vision introduced this time is large and has a perfect impact! !
We can support you with videos that are full of the appeal of the recommendation!
The JEKI support advertising secretariat handles outdoor visions nationwide.

In addition, the JR East Long Size Poster, which can post posters in 5 consecutive trains, can be posted not only in Akihabara, but also in Shinjuku and Ikebukuro!
Please consult by all means.