May 2024 Buzz OOH ranking

2024.06.30

事例
Buzz OOH Ranking _JEKI Supported Advertising Secretariat

 

It is the last minute of the OOH ranking in the buzz. It is Kawahara of the JEKI support advertising secretariat who has been out of all.
Even though June is over, I have been waiting very much. If you notice, the first half of 2024 will end. 。 terrible.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, advertising in airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

May 2024 Buzz OOH ranking

SNS analysis is performed mainly in posted posts related to OOH, and ranked in quoted (including retweet).

1st place * station is in a bar! Pros and cons! ? Great success! [Keikyu Gama octopus High Station]

Estimated post: Approximately 8.2 million
Estimated number: about 30 million
Extract word: "Keikyu Kamata Tobo High" etc.

The collaboration development of Keikyu Kamata Station x Suntory "octopus" which attracted a big topic.
Click here for detailed articles as you can't see the link of X.

The signboard was withdrawn, but many people gathered for events where you can enjoy octopus and snacks at the station platform.

This is exactly this.
In fact, I knew the octopus high event in the news of the signboard removal.

At the same time as the octopus high, the past collaboration at Keikyu Kamata Station was also talked about on SNS.

・ The station name sign will be specially decorated with "Keikyu Ka Motota Tuta Station"! | News Release | Keihin Kyuko Electric Railway (Keikyuu)

・ 10th anniversary celebration campaign in Sumiko Ota Ward in Tokyo | Keihin Kyuko Electric Railway (Keikyuu)

2nd place * The summer of the guys jacks the inside of the car! [THE FIRST SLAM DUNK in the car]

Estimated post: Approximately 600,000
Estimated Number: Approximately 2 million
Extract word: "SLAM DUNK train", etc.

The movie "THE FIRST SLAM DUNK", which had a big topic last year, is being developed to commemorate the start of distribution on the revival screening and Netflix!

The tweet in May is a jack in the car, but as of June, as of June 10 Netflix distribution, many trains and streets have attracted many topics on SNS.

Popular slam dunk around the world.
By the way, in South Korea, which originated in support advertisements (Senil advertising), support for slamdunk support advertisements are also available throughout the city.

 

3rd place * Album release with beerball! [Number_i Tower Records Signboard]

Estimated post: Approximately 1 million
Estimated Number: Approximately 500,000
Extract word: "Number_i Tower Record advertising", etc.

Suntory "Beer Ball" huge signboard that idol group Number_i is the image character.
The design has changed for three consecutive weeks, and the campius tailored to the release of the album! The signboard is posted.

At the same time, # Beer Boh in # Shibuya! Held an event.

A drink on hand with the sign! There were also fans posting.

 

Extra edition * Great impact! I got off the train ...! ? [Tokyo Racecourse Home Giant Poster]

Estimated post: Approximately 30,000
Estimated number: about 200,000
Extract word: "Tokyo Racecourse Poster" etc.

A huge trick art installed in the back of the Keio Line platform, as if a horse got off from the opposite platform!
There were many surprising voices in a real appearance that was so real that you could not tell the border with the platform without posting.

 

Extra * This is a true "Kabuki" truck! [Theater Milan Seat Advertising Truck]

Estimated number of posts: about 10,000
Estimated Number: Approximately 90,000
Extract word: "Kabuki Truck" etc.

I think it's a host club advertising truck that you often see in downtown Kabukicho
Isn't it Nakamuraya! !
Adtrack of "Kabukicho Daikabuki" featuring Kankuro Nakamura and Nannosuke Nakamura and others. Moreover, if you look closely, the position is written ... (laughs)

Attention was focused on the novel ideas that took the opposite of Kabuki.

And on April 28, a large -skilled and stage greeting was held in the Shinjuku Kabukicho area from the Shinjuku Kabukicho Daikabuki Festival.

This is amazing!

Survey method: Social in -site analysis
Survey time: December 1, 2023 -December 31, 2023
Survey method: Collect Twitter posts including OOH -related words (such as "station advertising", "vision") within the above period, and calculate the estimated posts and estimated nices for each case.

* This analysis may occur by estimation and an error with the actual number.

An advertisement that was a gekiatsu

Speaking of May, the advertisement that was intense is New York's self -support advertisement!

If you haven't seen it yet, please see "New York Official YouTube".
What is a support advertisement? And, from the place where you choose the place to post an ad, you can put it in the video. thank you!