December 2023 Buzz OOH ranking



Buzz OOH Ranking December

While making it very late ... Thank you again this year! It is Kawahara of the JEKI support advertising secretariat.

We would like to help you with many of you many people this year.🙇‍♀️

Let's introduce the OOH that was buzzed in 2023 and December.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

December 2023 Buzz OOH ranking

SNS analysis is performed mainly in posted posts related to OOH, and ranked in quoted (including retweet).

1st place: [Kesennuma Goshinan Shopping Street] Movie reproduction!? Average age 64.4 -year -old shopping street members challenge the "SLAM DUNK" style poster! ! 

The highest 89 -year -old SLAM DUNK -style shopping street poster is ranked first!

What has become a hot topicKesennuma Goshinan Shopping Street(Kesennuma City, Miyagi Prefecture) Poster of the stamp rally.

In order to regain the vital shopping street after the Great East Japan Earthquake, he has been making posters with the motif of demon blades, Shohei Otani and Naomi Osaka since 2013.

The poster is a message packed with the buzzword of 2023, saying, "Stop longing, enjoy shopping!"

The posters encountered in the shopping street, the person in the photo ... I doubt my eyes ... "I made a mistake for the real thing."

"I wanted to create an image of" laughter "and" Brightly revived shopping street "."

Estimated post: Approximately 18,000
Estimated impressions: about 15 million
Extract word: "Shopping Street SLAM DUNK" etc.

2nd place: [Higashimaru Oil] Kansai seems to be able to sing ...? The lyrics of the nostalgic CM song are at Tokyo Station! !

I'm from Tokyo, but I can sing the song of Higashimaru soy sauce.

I think it's because the commercials are played on the news programs you see every morning, but it's interesting to release the Higashimaru ads that appeared at Roppongi Station on the Toei Oedo Line.

Excerpt from press release.
At Roppongi Station on the Toei Oedo Line, which is known as the deepest subway station in Japan, using the entire "long" escalator from the platform to the ticket gate, many people have heard of the Kigashimaru oil that many people have heard in the Kansai area. "Udon soup" CM song advertisement is posted for one week only.
The lyrics go on each time you go through the escalator, and if you know this song, it is a device that you will just want to do.
Certainly it does not stop playing in the brain.

Recently, my own hit in the song system wasMarony -chan's Churuchuruchuru ~♪Singing CMIt is a rap of Kagome ketchup of Kitty.
Kitty's alreadyCallerI'm sorry that I can't see the rap (tears)

Estimated posting: about 16,000
Estimated impressions: about 10 million
Extract word: "Higashimaru oil advertisement", etc.

3rd place: [Yuun☆Play☆White Paper] The hero fires a laser from the left building! Hit to the enemy of the building on the right! ! Advertisements with excellent ideas are talked about on SNS!

Netflix series "Twist☆Play☆White paper"OOH was flashy!
The first topic was Adtrack that ran in each city in Japan! !

From December 4 to 17, 12 different characters of different characters in each city in Japan departed from Sapporo, Nagoya, Osaka and Fukuoka. The production is to arrive at Shibuya, Tokyo on December 14, a global distribution day.

And Shibuya Jack! !
OOH deployment jacking all space from the ground of Shibuya. This is amazing, you can do this in Japan! I was impressed.

The work is also a good start.
I also saw it at once.

Estimated post: about 10,000
Estimated impressions: about 9 million
Extract word: "Yuyu Hakusho Advertising", etc.

4th place: [Miyazaki Prefecture] God appears in such places! ? Amaterasu Omikami appears from Amaniwado and advertises!

cute. Amaterasu Omikami who comes from Iwato easily.
I see telephone pole ads, but you can also advertise firefighting signs, thank you for telling me God.

Estimated post: about 10,000
Estimated impressions: about 8 million
Extract word: "Miyazaki Advertising", etc.

5th place: [Nijisanji] Nijisanji River colors a lot of event!

December is exactly the month🌈🕒was.
Nijisanji FES prepared a lot of fans to support advertisements.

"Nijisanji FES" -Sealing advertising tour MAP🌈🕒

The schedule of Niji Festival 2023 will be announced, and the media along the Yurikamome line and the medium of departure and arrival stations are SOLD OUT!

Even in major areas in Tokyo, it was a cultural festival that everyone made by everyone, full of support advertisements for celebrating the Nijisanji FES, and enjoying the support advertisements to the venue! !

There were a lot of people who were visiting support advertisements, and every time I saw the authentication shot, all the members of the JEKI support advertising secretariat were full of happy feelings.
I'm really thankful to you!

Estimated post: Approximately 8,000
Estimated impressions: about 5.5 million
Extract word: "Nijisanji Sky Tree" etc.

Survey method: Social media analysis
Survey time: December 1, 2023 -December 31, 2023
Survey method: Collected Twitter posts including OOH -related words (such as "station ads" "vision") within the above period, and calculate the number of estimated posts and estimated impressions for each case.
Research Organization: JEKI DATA-DRIVEN LAB Co., Ltd.
* This analysis may be caused by an estimate based on 10%sampling data, and an error with the actual value may occur.

An advertisement that was a fierce fuss

Master running. The end of the year when you are not busy. As expected, when I was exhausted by the mysterious year -end feeling, I met after leaving work.

At first it looks like a mark, so I thought twice. Then I was Makuri himself.


Discovered at the home door of Ebisu Station on the JR Yamanote Line!

Just by meeting in the city, you'll be tired. It is just a Vune -kun effect (named without permission).

Thank you very much for getting off the city of Ebisu.
This is OOH! After all OOH was amazing.

It became a great topic.

You can write one note with this body maintenance x NCT127 alone! (Finding a determination) That's it next time!

Cheering AD (Cheerling Ad) is supporting you for your support.

What is support advertising? I want to support you! If you are, please visit the site!