2023 September 2023 Buzz OOH ranking


JEKI Cheering Advertising Secretariat Buzz Bazu OOH Ranking


Sorry I made you wait! This month's "Buzz OOH ranking".
Hello, this is Kawahara, a JEKI support advertising secretariat.

We will introduce the top 5 of the OOH that was held every month mainly on SNS.
This month, unlike usual, it is not an entertainment system, but an Omoshiro advertisement is ranked in, so please take a look.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements you have are OOH!

2023 September 2023 Buzz OOH ranking

1st place: [Magic battle] 10 kinds of characters advertisements on the Yamanote Line stations and vehicles! !

The Yamanote Line wrapping of the magic battle is overwhelmingly the best train!
Twitter was excited by the fans' posts, "I finally got on the magic battle train! I'm happy!"

The anime "Shibuya Incident" is also being broadcast!
At the same time as the Yamanote Line wrapping train, JR Yamanote Line Station and JR Shibuya Station were unbearable for poster Jack and fans in the magic battle.

Estimated post: Approximately 100,000
Estimated impressions: about 40 million
Extract word: "Magical Battle Yamanote Line", etc.

By the way, you can release the Yamanote Line wrapping train, in the car jack, and support advertisements!

2nd place: [Front line] It's like a flea !!

Just looking at it will become itchy (laughs)
An advertisement deployed in 2009 in Indonesia. An advertising design that only has a passerby. Overseas creatives are too novel.

Estimated posting: about 15,000
Estimated impressions: about 16 million
Extract word: "extermination spray advertisement", etc.

3rd place: The hanging advertisement is too free in the countryside!?

Hanging advertisement of Takamatsu Kotohira Railway, Kagawa Prefecture, which is nicknamed "Kotoden".
At first glance, it looks like a normal ad, but if you look closely? What is this ad? ?

I read the weekly magazine advertisement on the right side well, and the Instagram account of the advertisement of the dolphin's sister on the left showed the identity.

This is not an advertisement, but an exhibition of artists, Hanasaki Nagasawa.

Mr. Nagasawa is known for its unique work that is a tribute to familiar things that everyone has seen, such as advertisements and packages that are familiar.

The idea that you can touch the work on a daily basis, such as exhibitions on the train, is wonderful!

Estimated post: Approximately 4,500
Estimated impressions: about 6 million
Extract word: "Suspended countryside"

4th place: [Kawaguchi Station] Design victory! ? Don't feed the pigeon ...?

In fact, a poster of JR Kawaguchi Station, which has been posted for seven years and is often talked about on SNS.

Please also see the interview with the person in charge of the JR East Omiya branch office.

Estimated post: Approximately 5,000
Estimated impressions: about 4 million
Extract word: "Kawaguchi station pigeon poster" etc.

5th place: [Pretty Cure] Transportation advertisement for the 20th anniversary appears in Osaka!

A poster posted in conjunction with the Osaka "All Pretty Cure Exhibition -20th Anniversary Memories-" celebrating the 20th anniversary of Pretty Cure.
This is a masterpiece!

In 2023, an anniversary year, Pretty Cure ads were being developed throughout Japan. The traffic advertising gallery posted in each area!

Estimated post: Approximately 6,000
Estimated impressions: about 3.3 million
Extract word: "Pretty Cure Advertising", etc.

Survey method: Social media analysis
Survey time: September 1, 2023 -September 30, 2023
Survey method: Collected Twitter posts including OOH -related words (such as "station ads" "vision") within the above period, and calculate the number of estimated posts and estimated impressions for each case.
Research Organization: JEKI DATA-DRIVEN LAB Co., Ltd.
* This analysis may be caused by an estimate based on 10%sampling data, and an error with the actual value may occur.

Transportation advertisement that was a fierce fuss

The original documentary "NCT 127: The Lost Boys" depicting the growth and trajectory of nine members of the Global Idol Group NCT 127, which is being distributed at the "Star" of Disney Plus.

A huge seat advertisement appears on the signage of Shibuya Station on the Keio Inokashira Line and the underground passage of Shibuya according to the distribution.

At Shibuya Modi, a huge gacha Popup is held at the same time to commemorate the distribution.

You can release the ads that appeared today and support advertisements

Please take a look at the Cheering AD website. We look forward to your inquiry.