June 2024 Buzz OOH

2024.07.26

事例
JEKI Supporting Advertising Secretariat _Bazed OOH ranking


The heat that melts every day. 。 Everyone is tired every day.

It is Kawahara of the JEKI support advertising secretariat who wants to drink beer when it is hot.

CHEERING AD (I introduced the cheering ad! "

image
Cheerado is also happy!


He introduces one page of support advertisements!
It is a book with a response, so please take it by all means.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, advertising in airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

June 2024 Buzz OOH ranking

SNS analysis is performed mainly in posted posts related to OOH, and ranked in quoted (including retweet). Let's see the June ranking!

1st place * Even on the Yamanote Line # Nabochi -chan who loses! [Anime "Bocchi / Za, Raku! ] All the Yamanote Line Jack]

Estimated post: Approximately 2.88 million
Estimated Number: Approximately 8.18 million
Extract word: "Bocchi / Za / Roku advertisement", etc.


Popular 4 -frame manga by Hamaga Aki "Bocchi / Za -Rock! ].
A story in which a high school girl guitarist "Goto Hitori" grows as a human and guitarist through the band activities of "Bind Band".

When the TV anime was broadcast in the fall of 2022, it gained a great deal of support in Japan and overseas, and in terms of music, the full album of "Bind Band" won the first place in the 2023 Oricon and Billboard Japan, causing a large whirlwind. I did it.

To commemorate the release of the movie, the special advertisement development that jacks around JR Shinjuku Station and the Yamanote Line is the first place!

45.6m LED Vision Shinjuku Wall 456 Premium + will broadcast a special live video of a new song with a new song!

In conjunction with the vertical J / AD vision, it was a space as if a binding band was being performed at JR Shinjuku Station.


In addition, a different " # losing Nabotchi -chan" poster advertisement is posted at all Yamanote Line stations!

On the posters sticking to each station, Goto alone and impressive scene photography are posted as a set. Many fans over 41 species and 41 stations appeared, showed great excitement.

I'm a user of Odakyu Line, but Odakyu, I'm collaborating now! Shimokitazawa is the stage.Fans who are pilgrimage to the sacred place!

I can't wait for the second part of 8/9 released!

2nd place * Advertisement approaching completion in a weekly change ...! ? ["Magic Battle" Exhibition Shibuya Giant Advertisement has appeared]

Estimated post: Approximately 1.34 million
Estimated Number: Approximately 9.1 million
Extract word: "Magic Shibuya Advertising", etc.


There are many impressive voices on SNS in the time -axis of OOH, which is posted in the same place and can continue to come into contact with daily commuting school!

3rd place * Big sea in Shinjuku! [Drama "Beginning of the Sea" Shinjuku Station Signboard]

Estimated number: Approximately 2.94 million
Estimated number: Approximately 480,000
Extract word: "Beginning of the sea", etc.


A large poster of Fuji Television's 9 -month drama "The Beginning of the Sea" is posted.

The west exit of Odakyu Shinjuku Station is under acclaimed redevelopment work, but the large three sides are expanded, and the visibility on the move is temporarily stuck, and there are some people who look up unintentionally!

It's hard every week, but everyone is happy ... tears

Extra edition *

Super huge! State -of -the -art overseas OOH case [Las Vegas "Sphere" One Piece 25th Anniversary Advertisement

Number of reposts: about 2200
Like: Approximately 10,000

An advertisement commemorating the 25th anniversary of "One Piece" at the Sphere "Sphere" in Las Vegas, USA.

"Sphere" is an arena completed in 2023 in Las Vegas, and its inner and outer walls are LED signage.

It is said that the LED of the outer wall that the one piece was published this time can be 580,000 square feet (about 54,000 m2) of the "world's largest", and the scales of the highlight are no longer CG!

May this Sphere can do in Korea? I'm looking forward to that!

Next to GW (Golden Week) is GW (Gundam Week)! [Amazon Prime "Mobile Suit Gundam SEED FREEDOM" distribution start Jack]

Number of reposts: about 2200
Like: Approximately 10,000

Shibuya Station Dogenzaka Happy Board has posted an advertisement for the launch of "Mobile Suit Gundam SEED FREEDOM" distribution at Amazon Prime!


GW (Gundam Week) Peel off on vacation application is interesting!
The scrambled intersection in Shibuya was also jacked, and SNS was exciting to post it in a wide range of developments!

Survey method: Social in -site analysis
Survey time: June 1, 2024 -June 30, 2024
Survey method: Collect Twitter posts including OOH -related words (such as "station advertising", "vision") within the above period, and calculate the estimated posts and estimated nices for each case.

* This analysis may occur by estimation and an error with the actual number.

OOH with a buzz -like buzz

After all Otani of the world! Itoen Otoi Otanisan

Shohei Otani became a global ambassador of Itoen "Oi Ocha" in April 2024.
The third installment of the advertising development is "85 or more outdoor advertising jacks in Japan and overseas"
A stylish development that advertisements are posted from Morioka Station in Otani.

Well, the deployment of the advertisement is truly Otani in the world!

Regarding the background of the OOH development, the person in charge of Itoen said to many people to deliver the common thoughts of our company and Otani to Japan and overseas, "I want to spread the attractive tea culture of Japan to the world." I chose OOH that I could get. "

Ad tie

In Korea, it costs 300 yen for Oryan! !
This is Taiwan.

On Otani's 7/5 birthday, a special visual of a birthday celebration with bottles from 1994 to 2024 was released.

Another amazing thing is that in all three locations inside the station premises of JR, Mizuoka Station, Mizusawa Station, and Hanamaki Station in Iwate Prefecture, which is the hometown of Otani, a total of 10 pieces for a limited time from 5 to 9 days. Advertising will be posted.

What kind of creative advertisement would be interesting if it was a complete Senil advertising style?

And in South Korea, Otani's Senil advertisement appears in Korea!

I hope that Otani's support advertisements will be posted in Japan someday! !
Let's do our best in July ~