July 2024 Buzz OOH

2024.08.25

事例


One week when the usual daily life started after the Obon holiday!
Everyone who took the summer vacation, how were you spending?

Yes, it is Kawahara of the JEKI support advertising secretariat. I went to Korea with an early summer vacation. After all, in Korea, OOH is amazing. I wish I could make a repo at another timing, but if I noticed it was about 3 months left in 2024. 。 (Terrible) Really fast.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, advertising in airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

July 2024 Buzz OOH

Until now, we have delivered the buzzed OOH ranking, but this time we will renew the aggregation method slightly and renew it as a "buzzed OOH case collection".

The aggregation method has been changed as follows.


"Buzz OOH ranking"
・ Manual posts related to the buzzed OOH (1000 repost or more)
⇒ In the SNS aggregation system, total post/likes including words included in the post


"Buzzed OOH case collection"
・ Manual posts related to the buzzed OOH (1000 repost or more)
⇒ 5 selection extracts with reference to the reports of posted posts/likes

Although it is no longer a ranking format due to renewal to the case collection, we will aim to introduce a wide range of cases, such as more interesting cases and special cases, rather than just posted a lot of keywords.


Let's take a look at "Buzz OOH"!


◆ Be careful of spoilers on the train! [Children's child] In -car sticker


Number of reposts: 4496
Like: 70,000

Manga [Children's Child] A sticker in the car posted with the release of 15 volumes.
This is the most popular anime, and is an advertisement that promotes the latest publication of comics and spoilers in the car.

At first glance, the poses that seem to be combined with "lie / secret" of the popular character "lie / secret" and "quiet" are used at first glance like a manner call in the car, and many voices gathered "good sense!" Ta!

And in July, the advertisement is posted at 74 locations nationwide to commemorate the start of the 2nd broadcast of TV anime [Children's Child]! And the festival is amazing. 。

This is irresistible for fans!


◆ Announcement is in the listening test ...! ? "Shadoten" Madai Poster


Estimated report: 4816
Estimated number: 69,000

A design in which the announcement in the car is listened in a hole -filled format.

I am honestly confident if I try to listen to the English guidance I usually listen to as the correct sentence. 。 。

The hole -filled quiz format isTransportation advertising Grand Prix 2024 The Media Promotional Best Awards General Award General Incorporation Japan Information Economic Social Promotion Association, "If you do not hide properly, personal information will be identified."

It may be easy to be a topic as a creative creative that you can stay with or think.


◆ The casual treasure "merit" middle poster


Estimated report: 5580
Estimated Number: 65,000

Creative that he noticed an irreplaceable moment with his child who started washing his hair himself.

It is a relaxed, growing, and a little lonely advertisement with a floating landscape.
An advertisement that can suddenly get into your eyes and gently notify it feels like OOH.

Obon and summer vacation season when time with family and loved ones increases. I want to take care of the irreplaceable present.


◆ Poster jack in a place related to it! "SUPER EIGHT" Station Poster Midosuji Line Jack


Estimated report: 4772
Estimated number: 14,000

SUPER EIGHT (formerly Seki Jani Eight) was released at all 20 stations on the Midosuji Line to commemorate the 20th anniversary of the album.

Posting on the Midosuji Line, which is related to Super Eight from Kansai!
"Osaka Romanesque"!

I love Osaka Romanesque. The lyrics are the best.
No, it's kind of intense. At that time, the "You & J" era, when KAT-TUN, Kanjani∞ and NEWS were fans.

Midosuji Line Jack's special siteThe lyrics are "the story of the elegant story (story) that starts from Midosuji" (crying)

A list of posting places and posting poster designs are also posted, and it is designed to be enjoyed by fans from all over the country.

Eterns who have won all on SNS!

After all, the photograph of the electric version is shown!
I am looking forward to the success of Super Eight in the future.

After all, the photograph of the electric version is shown!
I am looking forward to the success of Super Eight in the future.



◆ The flashy OOH of the flashy guys! Movie "Deadpool & Wolverine" street advertisement


Estimated report: 3415
Estimated number: 17,000

MARVEL's new movie. A giant advertisement of the extreme and laughing action entertainment, "Deadpool & Wolverine", which depicts the most of the most rough hero, Deadpool and Wolverine.

MARVEL's new movie. A giant advertisement of the radical and laughing action entertainment super masterpiece "Deadpool & Wolverine", which depicts the best hero, Deadpool and Wolverine in the history of film.

The lower design, drawn on a large poster in accordance with the original brick building, is as if the deadpool was directly grained.
If you stop by, you kindly guide you to the nearest movie theater.

And the [witness information request] of "Deadpool & Wolverine" is amazing!


▼ Depo wrapping train

▼ Shinjuku Buchi -raising advertisement

A lot of sightings on SNS#Deppu is looking for Wolverine CampaignIs posted and it's fun!

Survey time: July 1, 2024 -July 31, 2024
Survey method: Collect X (Twitter) posts including OOH -related words ("station advertising", "vision", etc.) within the above period, and calculate the number of posts and likes for each post.

* This analysis may cause an error with the actual value depending on the time.

OOH was a gekiatsu


◆ AESPA Japan debut!

K-POP Female Idol Group Aespa (Espa) finally debuts in Japan!
Tokyo posts Dodeca advertisements at Shibuya Station and Laforet Harajuku!

The 16-sided streetboard "SIP / DOTONBORI-16" of Dotonbori is a popular medium. If you want to put it out, please feel free to contact us.

Congratulations to AESPA's debut in Japan!


◆ NIKE "Winning Isn't for Everyone" Shibuya Jack

The Parisiang Games that closed in a successful success.
It was my first time in my life that I was so absorbed in the Olympics! I was so enthusiastic every night. Thank you very much for the athlete.
So here is the intense advertisement. NIKE's 2024 summer campaign "Winning isn next for everyone".

In this campaign, which focuses on the great athletes who burn the passion for victory, in today's world where the desire to win is not much appreciated, "Winning Isn't for everyone is not for everyone. ""

Nike ads developed around the world. It's too cool.

This month's buzz OOH is around here! I hope that the heat will be calm next month.