September 2024 Buzz OOH

 Today is the lower house election. Mo Musume. This is Kawahara, a generation of JEKI support advertising secretariat.

Speaking of elections, Mo Musume. "The☆Pa -Su! "Flows through my head.
I voted and eaten out.
Lingering♂You're a genius after all, "Voting and eating out♪I'm not the only one who is doing.

And this time, our web magazine "Departure from Ebisu、In the case, we welcomed Metro Ad Agency and Tobu Railway, a popular place for cheering advertisements, and talked with Cheering AD members. Please take a look.

Let's take a look at the buzzed OOH ~

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, advertising in airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

2024 September buzz OOH

◆ The lack of "Mazui" ... "Shio Seto" Shinjuku East Exit Twin Seat

Befco's "Seto Shio" advertisement of "Seto" advertisement by Befco (Kuriyama Yone Confectionery), which has a hot topic that makes use of SNS comments skillfully.
There is no search result for "Seto Shio Mazui" = delicious, but in other versions, advertisements with realistic voices on X were also developed.

It's too much a topic, and this is a tinge!

BEFCO (Kuriyama rice confectionery) has been developed with impact even recently.In commemoration of the 35th anniversary of the birth of Bakachu, a new CM featuring Hollywood ZakoshishoIs distributed on YouTube.
The big advertisement and promotion were developed at Hachikoro board in Shibuya Station.

◆ When you return today, say you love your dog, "What Dog wanted to convey" In -car posters

I also saw this ad on the train and remembered my dog ​​(tears)
"The dog was still happy to be with you." "What the dog wanted to convey."
A simple sentence that resounds in the hearts of pets has been a lot of response!

◆ Relaxed signboard Matsuyama Station New station building guide signboard

This is a guide display board in the new station building of JR Shikoku Matsuyama Station, which was reopened on September 29.
With seven words related to the local area, drawn inside the guide display board, the phrase "Let's mandarin oranges" buzzed.
The topicality is high, such as articles in Yahoo! News, and praise is gathering in the local messages related to the local area!

◆ VTuber also can play bungee jumping "Nijisanji x Ibaraki Prefecture" station poster

A shocking visual station poster where beautiful autumn leaves and VTuber fall.

This is a collaboration with Ibaraki Prefecture and the popular virtual You Tuber Group "Nijisanji" and Rika Igarashi.

Three kinds of stations posters depicting two people visits in the autumn landscape in the prefecture have been posted for a total of about 55 stations on each of the JR lines in the prefecture and Tsukuba Express, and for up to about one month.

A project that co -stars with the prefectural official V -tuber "Ibarahitara" and aims for the attractiveness of Ibaraki Prefecture, centered on the taste and sightseeing of autumn, targeting young people nationwide that support Nijisanji.

On SNS, fans visit Ibaraki prefecture! Exactly travel!

Nijisanji is very popular with cheering advertisements!
Tokyo Metro Ikebukuro Station has a cheering advertisement from someone's Nijisanji every week, and is called "Nijisanji Road".

This week is also exciting with the posting of Ikebukuro Station, so please take a look when you drop by nearby.

◆ Over 100 points 48,000 points! Suntory "Boss x M.LEAGUE" Tonbori River Walk

A huge mahjong tile that suddenly appeared in Tonbori River Walk in Osaka! It is a support advertisement for Suntory "Boss" competition mahjong professional league "M.LEAGUE".

In BOSS, "Tsumo Boss Sparrow Can" is released as an M league collaboration! In conjunction with the appeal, a dynamic OOH has been realized that turns the vertical signboard into a mahjong tile as it is.

If you look closely, it is a coffee specification, such as "Ichiman" → "Ichizu". Many surprising voices were received from Mahjong fans!

◆ Bonus [Signboard that was a topic] Where the cut dragon tail

As you can see here, the dragon's tail part of the signboard of "Osaka / Kinryu Ramen" has become a litigation problem and was removed in August last year, but it was removed in August last year, but the nearby crab restaurant "Osaka As a sign of "Kanjin Gen Shindodonbori Store", it has been revived for a limited time!

On the side, a support message saying "Kinryu -san, well, please get sick!" (Tears)

The collaboration of the three -dimensional signboard became a big topic from the lawsuit issue! It is wonderful that restaurants in Dotonbori collaborated to revitalize the region.

OOH with a buzz -like buzz

Every month, this corner is almost my favorite artist, but I like the Korean major idol office SM Entertainment artist.
In September 2024, two groups debuted in Japan. The development of OOH was also flashy and fans were delighted, so I will introduce it.

◆ The long -awaited Japanese debut Demon V × Mikoshi on SNS.

Poster Jack at the entrance of Harajuku Street, posted in the week when the concert was held. Unexpectedly, I made a big buzzing among the fans in collaboration with the mikoshi.
The debut of Denjin V (Wayv) was also developed in the Shinjuku area.

"Shinjuku Cross Vision" is also a popular posting place in "AINZ & TULPE Shinjuku East Exit Vision" support advertising.

◆ RIIZE Japan debut LUKY advertisement

RIIZE's Japanese debut song and pop -up store announcement, but it's amazing that what's amazing and advertisements that are absent.
I think that some people will fall off the stairs if the RIIZE's visuals are given, and they are worried about whether they have made them a bold creative in consideration of safety.
Recently, the stairs wrapping at Harajuku Station have become a popular place for entertainment.

Takeshita -dori's mouth was also posted in a set, and it was a nice advertisement for fans until the wiring to the pop -up!

Then the buzz OOH is here! See you again next month!