2024 is also full throttle!
It is Kawahara of the busy JEKI support advertising secretariat because the push will come to Japan one after another every week.

Let's see the first buzz OOH ranking in 2024 ~ ~
This month there are many entertainment ranks!

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

OOH ranking that was buzzed in January 2024

SNS analysis is performed mainly in posted posts related to OOH, and ranked in quoted (including retweet).

1st place: [URBANHACKS] Advertisement for engineer recruitment is excellent!

I thought that there was a programming code on the train advertisement, and I tried to read it, lol lol pic.twitter.com/fe6io1hvgrr

- Akitonton [People in the vertical class] (@akitonton5) January 14, 2024

Please read it well.
If you look closely, that? Can you read it? !

Hello programming = () => {
I thought it was a code _ You ("sorry");
It's just _ Roman alphabet = (yes: just) => "I'm ready to read so far";
(Explanation) of urbanhacks_;
(Please let me _ _ _ ());
Tokyu Group: [] = [Railway "," Hotel "," Department Store "," Movie-Hall "," Card ", ...

- Sakura Fizuki ™ on the Gulf (@Wangan1987SKR) January 14, 2024

I was worried and flew HP.

No, Tokyu -san is too cool.

2nd place: [Number_i] Members color New York's signage!

Number_i discovered in New York signage ads#Number_i_GOAT #NUMBER_i #Hirano Shioya #Yuta Kishi #Yuta Jinguji pic.twitter.com/8hb6nhFLW5

- Swastika Alasar (@sexyzonexxlover) January 2, 2024

Former KING & PRINCE's new group "Number_i (Number Eye)", formed by former King & Prince Shiyo Hirano, Yuta Jinguji, and Yuta Kishi, will be released on January 1, 2024!

"Goat" x Spotify "TOKYO SUPER HITS", which is posted on the street of "Madison Square Garden" near New York Times Square, has also appeared near New York Times Square.

I'm looking forward to future activities, such as the MV released on YouTube over 10 million times in three days!

Estimated post: Approximately 17,000
Estimated impressions: about 5 million
Extract word: "Number_i New York" etc.

3rd place: [Irisu] Promised Budokan Live Memorial! The trajectory to Budokan is posted in Shinjuku 456! !

🎲Notice of Irisus Traffic Advertising🎲

To commemorate the Ieii Budokan Live, advertisements are being posted at JR Shinjuku Station Shinjuku Wall 456🎉

Please see the trajectory to Budokan on the huge screen✨

Publication period: 1/29 (Mon) -2/4 (Sun)#Iriasu
* Please refrain from contacting the station staff. pic.twitter.com/jhzbi2oqgq

—Sheisisu🎲2/12 Promised Nippon Budokan live decision !! (@ireisu_info) January 29, 2024

"Irisu" was formed in October 2020 as a singer group working in video distribution.

45.6m's longest station signage, the name of "Shinjuku Wall 456", "Irisusu" Budokan live ads appeared!

"Irisu" leader and 2.5 -dimensional idol office Co., Ltd. VOISING representative, Noko's tweet.

Both Budokan Live and Shinjuku 456 Walls are very difficult venues and advertisements.
It's not a money, but a special opportunity to apply in the first place.
I was really happy when I was able to realize a little history and a small track record, and I was happy to be given a once -in -a -lifetime opportunity.

—Noko -chan🍣Singing president (@wanko_notcat) January 29, 2024

That's right. "Shinjuku Wall 456" is a very popular medium, so you have to apply for a long time, and if you have multiple applications, it will be a lottery and you will not be able to post it.

As you said, it is amazing that you can post it in "Shinjuku Wall 456" at the desired timing!

In addition to the Shinjuku area, "Irisu" was developed in large -scale advertisements in multiple areas in Japan. The advertising development that fans from all over Japan could enjoy was really nice.

「#Iriasu"Budokan live advertisement, additional addition🎲Jack the concourse of Tokyo Metro Kudanshita Station⚡
Six messages were spelled out on the escalator poster💌
It seems to be posted at Sendai Station until 12th!https://t.co/HfSewYYfjc pic.twitter.com/jfpfhuibqc

— General report [Official] Sign Display Industry Media (@sogohodopopeye) February 9, 2024

However, the day after Budokan, suddenly the news

【Important notice】

With today, Irisu will be suspended.

I'm sorry for the sudden announcement. pic.twitter.com/0e2pdyzfh7

—Sheisisu🎲2/12 Promised Nippon Budokan live decision !! (@ireisu_info) February 13, 2024

Three years and four months after debut. "Irisu" was fulfilled by Nippon Budokan live that had been a dream since the beginning. I hope that it will be more powered up and come back!

4th place: [Idolish Seven] Flag advertising in Shibuya! Near the posting area, there is also a device where new songs flow as BGM!

[Idolish Seven]
Flag advertising on the street of Shibuya!

We have posted flag ads in Shibuya until 2/6.
Also, in the area where the flag is posted, the new song "Encounter Love Song" of IDOLISH7 will be played as BGM.♪

Please check it out when you stop by near you.♪… pic.twitter.com/35jamijlhx

- Lantis Official (@Lantis_staff) January 24, 2024

Idolish Seven, a regular advertising rankingura! Every time it is strong!
It's the best songs that are played in the city of Shibuya.

The posts of the fans brought their locks and shooting with flags were full of SNS.

"Encounter Love Song" all the time
I'm happy to be flowing ~🎶

Walking in the center city and flag advertising
Thank you for looking for😊❄

Just as the lyrics
OH OH LOOKING FOR YOU,
It was I Think of You Every Day🌈✨#Ainana pic.twitter.com/pwsi92ypyr

- Silent (@tar0tar0sauce) February 5, 2024

The flags in Shibuya Center Street are perfect for artists' new song launch.

Recently, 84 Taylor Swift flags have been posted in 94 places in Shibuya Center Street, according to the 4DAYS performance of the Taylor Swift Tokyo Dome Performance 4DAYS (first overseas female artist!). Taylor's hit song was playing as BGM.

❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️
𝑊𝐸𝐿𝐶𝑂𝑀𝐸 𝑇𝑂 𝐽𝐴𝑃𝐴𝑁 𝐽𝐴𝑃𝐴𝑁
@taylorswift13 & Swifties♡♡♡
To commemorate the performance of Japan, the Shibuya Center Street is
To Taylor's Version for a limited time😍‼️
❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️🇯🇵❤️

Shibuya Center Street is Taylor's for a limited time from today. pic.twitter.com/2ds13u6xhj

- Taylor Swift NEWS (Taylor's Version) (@tswiftNewsjp) February 7, 2024

5th place: [Touken Ranbu] Advertising to commemorate the 9th anniversary appears in Ikebukuro

(1/2)
[Notice of advertisement]
From January 1st (Monday), an advertisement for "Touken Ranbu ONLINE" will be posted on the Animate Ikebukuro head office. Please take a look when you come near.
Monday, January 1, 2024 -Saturday, January 13th
※The photograph is an image.#Touken Ranbu #Torabu pic.twitter.com/pfs7diti63

- Touken Ranbu Online [Operation] (@touken_staff) Decementer 31, 2023

"Touken Ranbu ONLINE", which has exceeded 12 million users, is the 9th anniversary of the service start on January 14!
To commemorate the 9th anniversary, a large advertisement of "Touken Ranbu Online" was posted on the outer wall of the Animate Ikebukuro head office for one month.

(1/2)
[Notice of advertisement]
From January 14 (Sun) tomorrow, an advertisement to commemorate the 9th anniversary of "Touken Ranbu Online" will be posted on the Animate Ikebukuro head office. Please take a look when you come near.
January 14th (Sun) -An January 31st (Wednesday)
※The photograph is an image.#Touken Ranbu #Torabu pic.twitter.com/Abzj5pf2h4

- Touken Ranbu Online [Operation] (@touken_staff) January 13, 2024

Did you know that you can give animate advertisement to Animate?

https://cheering-ad.jeki.co.jp/products/ooh-46

In addition, we have a lot of animate media.

Click here for details!Animate support advertisement

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Survey method: Social media analysis
Survey time: January 1, 2024 -January 31, 2024
Survey method: Collected Twitter posts including OOH -related words (such as "station ads" "vision") within the above period, and calculate the number of estimated posts and estimated impressions for each case.
Research Organization: JEKI DATA-DRIVEN LAB Co., Ltd.
* This analysis may be caused by an estimate based on 10%sampling data, and an error with the actual value may occur.

------------------

An advertisement that was a fierce fuss

The recent OOH trend is linked to the OOH x SNS campaign!

This is a measure of advertising in the drama "Ooku" when it starts in Fuji TV in January.

An advertisement for the drama "Ooku" developed at Shinjuku Station.
The official X post is spreading. It looks like it's already cleared.

There is a good hurdle because the participation is not high, so you can easily work on it. I'm looking forward to what you can see in the back of the fusuma. https://t.co/7tlGIsg1pK pic.twitter.com/vrgpviaf5t

— Seiya Kato's advertisement enthusiast (@adbrex_) January 17, 2024

When reposted, a closed sliding door opens.
It is a trick to replace it during the posting period.

🌸┈┈┈┈┈┈┈┈🌸
Achieving SNS missions
🌸┈┈┈┈┈┈┈┈🌸

As a commemoration of achievement
closed #Otako The sliding door opens,
Special shots and handwritten messages that can only be seen here are released for a limited time. ️

▶ Posting location Shinjuku Station Metro Promenade
▶ Until Sunday, January 21st
* Please refrain from contacting the station staff ... pic.twitter.com/oilxowzlct

- "Ooku" 10 o'clock on Thursday (@ohoku_fujitv) January 18, 2024

A long time ago, the topic of the "JOCHUM" campaign, the first anniversary of the character "JOCHUM" jointly developed by Sanrio and the Global Boys Group "JO1".

Everyone at Jochum who was preparing for the party ...
Where are you! ?💦
#Find Jochum#JOCHUM

🪧 Tokyo Metro Shinjuku Station
* Please refrain from contacting the station staff. pic.twitter.com/p1idhbv2xa

- JOCHUM (@JO1XSANRIO) Octom 30, 2023

Jochum was blown away by the wind while preparing for the party.

||◤　　　　　　　　 　　 　 ◥||
Are you watching somewhere?💦
||◣　　　　　　　　　 　　 ◢||
#Find Jochum

#JOCHUM
#Chulala
#Dream is a space invasion pic.twitter.com/8y1zln19uz

- JOCHUM (@JO1XSANRIO) OCTOBER 31, 2023

Using this post, JAM (JO1's fan name) has mobilized JOCHUM all over Japan, and SNS was crowded with discovery!

#Chula Mi -I got it #Find Jochum #JOCHUM

Wait, wait and wait! ! ! !
I came to work. To the station! ! ! ! ! !
Yabai! ! ! ! !
I'm shaking! ! ! ! !
Kyya ah ah

Tsukuba Express "Tsukuba" station! ! pic.twitter.com/6uwxrovecf

—Saichin (@shirasaka3e1227) OCTOBER 31, 2023

#Chimatami ~ #JOCHUM pic.twitter.com/cqo1xwfa5d

- (@rkrk_beam) Octom 28, 2023

If you search for JOCHUM, which was hidden in OOH from all over Japan, and report it on SNS
Returning to Shinjuku, the sheet of the sequence character is pasted out.

Will Rain come back today? I met before going to work!
Rain, Moko Welcome back☺️💙💛#JOCHUM#Find Jochum pic.twitter.com/pE3q2hh3vo

— 😽pond😽🦊🍫💙🍍 (@jo1_iikeeiikeE1) November 3, 2023

I'm also JAM, but the hidden JOCHUM location and OOH were too excellent to be named for fans!

It's hard to find this kind of thing if you look hard.

While commuting, I happened to find the highest grade at the signage at Meiji Jingumae Station.

I've been Poppo😊
Thank you for finding 🫶

Exit 2.3, Meiji Jingumae Station
signage#Popomi ~#JOCHUM #Po#Find Jochum pic.twitter.com/zlajjllhth

— 👑Rion💍 (@ruki_riona) Octom 30, 2023

Moreover, out of the 17 pillars of the 5 pillars, only one side is displayed, and the usage of OOH is too good ~~~

Everyone at JOCHUM has been found!
After all 11 people are good✨
#JOCHUM1th Let's celebrate the first anniversary of moving in❤︎

#Find Jochum
#JOCHUM
🪧 Tokyo Metro Shinjuku Station
* Please refrain from contacting the station staff. pic.twitter.com/scrkGeacsg

- JOCHUM (@JO1XSANRIO) November 7, 2023

Although it costs a separate cost, there are various methods of OOH, as well as replacement and special broadcasting during posting.

Realistic, such as OOH x SNS campaign✕Please feel free to contact us as web cross media measures can be proposed.
We look forward to your inquiry!