Cheeradrabo [4th] Which type is you? Active type classification

Hello! JEKI support advertising secretariat.

"Cheer Aldrab"First、Second timeGeek fans were classified into six types of questions from the questions of "consciousness of pushing and activity" conducted in the recommended and supported advertising surveys. Each feature is introduced in this article!

Introducing the recommended category

Based on the question "What kind of consciousness do you have about pushing and activity?"

① Progenant type
② Solo type
③ Approach type
④ Producer type
⑤ Community type
⑥ Arrangement type

* The "average" described in the image is the average of the entire push -out conductor (n = 7142) who answered "there is something recommended" in the survey.

▼ Click here for the survey article!
[Progressive / support advertising survey 2023]-90 % of you want to put out, 80 % of you want to push more-What is the "push cycle" brought about by "support advertising"? | News | Cheering Advertising Cheering AD | JEKI Co., Ltd. JR East Japan Planning

① Progenant type

A type that makes a sense of "I want you to be happy!" "I'm part of my life!" It is the largest type.

The amount of money spent to the recommendation and the implementation rate of the activity are slightly higher than the average of the entire push -ups, but it tends to be lower than other types.
Participating in live performances and concerts, but the participation rate of events that are absent, such as gathering and going to a collaboration cafe, is low. It is a type that supports the push for a long time at your own pace.

② Solo type

A type of person who is conscious alone, such as "I want to be a good activity alone," and "I want to contribute to pushing."

YouTuber and anime games characters are recommended! There are more people than other types, and they like to enjoy alone at home.
In fact, it is also characterized by many people who have a romantic feeling for pushing after the approach type. Do you want to enjoy it alone because you like it?

③ Approach type

A so -called gachi love type with consciousness, such as "I want to be a lover or friend!"

Among all types, the amount of money spent is the highest,36,000 yen a month!
However, the purchase of goods tended to be considerably lower than the other types, both purchases and mail order at stores. Because it is "push = favorite person", many people want to buy tickets and increase the number of times they meet rather than buy goods.

④ Producer type

A type that supports stoic with conscious consciousness, such as "I want many people to know!"

There are more Japanese idols and Vtuber than other types, and if you can interact, there may be many producer -type fans.

It is characteristic that the secondary creation experience is higher than that of other types,One in three producer -type people has secondary creation experienceI understand that.
A type that consciously sends and invests in pushing and investing to the amount of money spent to the recommendation and the frequency of transmission of SNS. Producer -type features are not hobbies but "hobbies".

⑤ Community type

A type that everyone with consciousness, such as "I want to make the story of the recommendation a person around me!" "I want to connect with the same person!"

There are many people who like bands and idols and the desire to get excited with the surroundings, so the implementation rate of live performances, concerts, and video appreciation is also high.
The cost of pushing in one month is lower than other types. Is there a lot of people who are one of the hobbies?

⑥ Arrangement type

A type that enjoys the promotion of Imadoki with consciousness, such as "I want to send my own recommendation!"

The ratio of the recommended activity was higher than the other type for most items."Live, goods, collaboration cafes, and pilgrimage to the sacred place are all done!"Is a certain feature of the peace type.
As a representative of the recommended activity, there are images of "pain bag" and "birthday party", but after all.The willingness to purchase goods is expensive than other typesIt was the result. It is 79.5%(the average of the recommended live conductors: 27.1%) to buy goods at a peace -type shop, and 75.7%(average for the recommended actors: 20.8%). Both online and offline were more than 50%higher.

"Progressive life" itself is a hobby, so he is strongly aware that he wants to send his life, so 62.5%of those who post once a week about once a week for pushing and activities were the highest result.

Each type and support advertisement

■ Cheering advertising, which type of person's recognition rate?

The recognition rate of cheering advertisements is 50%or more for all types.
In particular, the recognition rate of a peace -type type that likes "pushing" is about 70 %. Among the people who carry out their activities, support advertisements are becoming commonplace.

■ Which type is to give support ads?

The intentions for participating in support advertisements (sponsorship, investment, tour) are summarized for each type.

The strongest intention of "I want to host support advertisements!"。
Of course, the awareness of "I want many people to know" and the leader consciousness among fans may have a high secondary creative experience and many people may be able to design.

Investment and desire to visit are the highest in the peace typeComprehensively, the most motivated support advertisement is the religious type.
Because it is a type that likes "pushing activity" itself, it seems that many people are more likely to participate in new recommended activities without any resistance.

Conversely, the worthwhile type of life is less intentional than the entire support advertising cognition for sponsorship and investment, and it seems that many people can still get new pushing activities.
However, the intention of visiting support advertisements is higher than the average of all supporting recognitions.Those who are ambitious about the activity are interested in cheering adsI understand!

Cheeringad also supports design and advertising so that everyone who thinks "support advertisement seems to be difficult" can give support ads with peace of mind! Please feel free to contact us✨

A must -see for those who thought, "I want to host but I'm worried about managing money!" In October, the crowdfunding function will be lifted.
If you are interested, please see the following article!

In addition, we may also release the contents of the activities and expeditions by type and the expedition rate in the future.

Let's see you at the next cheeradrabo!