Love to push changes around! Digimon Goast Game 3rd Anniversary Advertising Case

Hello! JEKI support advertising secretariat.

The animation "Digimong Goast Game" broadcast on Fuji TV from October 2021 to March 2023. Even after the broadcast is over, we will introduce a support advertising example by fans who love anime to commemorate the 3rd anniversary of the start of the broadcast!

Refills with long -run support advertisements

Meguro, Tokyo, is the stage of the Digimong Goast game. Therefore, the support advertisement was posted in Meguro Station NEWDAYS Vision, a place where there were quite a few people on the station premises platform.

And since this vision has been posted for a month, there are many fans who have visited many times during the posting and enjoyed taking pictures! As a NewDays vision, there are some people who shop at NEWDAYS ... what a warm fan! tears

Events can be created with cheering ads even after the end of the animation!

What was impressive this time wasBy using the tool called cheering advertising, you can make a live event yourself even if the broadcasting is over!That means. After the broadcast, the official event often decreases or disappears, but for Digimong -Goast Game fans, this support advertisement becomes like an "event" and the broadcast is over. I was able to provide an exciting opportunity to everyone and create an opportunity to express love for pushing, and I felt the potential of cheering advertisements again! !

Feelings that reached the production officials

The animation production staff also went to see support advertisements and shared on SNS. The fact that the work is so loved even after the end is a good thing for those who were produced! It's the moment when your thoughts arrive!

Trajectory up to the posting of excitement support advertisements

The "Digimongoast Game 3rd Anniversary Advertising Planning", which was planned this time, has written a report in detail from the beginning to the end of the challenge of posting support advertising.

First of all, because a planner who did not know the "support advertisement" decided to post it, and was challenged for the first time for the first time, such as permission and video production, it was not only created by fans, but also created. The people involved are also impressive. The love for pushing changes the behavior of the people around you! I think it was a support advertisement that realized. This is a report article that you should read if you are interested in cheering advertising, but if you think it is!

Interview with planning organizations

"Digimong -stroked game 3rd anniversary advertising plan", who was implemented this project, commented.

-What made you want to get a cheering advertisement?
I saw the post, "I started recruiting the 25th anniversary of Digimon Animation support advertisement!"
I was ashamed and didn't know anything about the fan activity called "support advertisement", so what is a support advertisement in the first place? It was a start from investigating.
I thought that it was a certain valuable opportunity for fans to be able to advertise from the official permission from the official, so I decided to advertise to commemorate the 3rd anniversary of my favorite "Digimon Goast Game". It was also helpful that Meguro Station, the stage of the work, was the option of the posting location.

-What was the difficulty through planning?
The hardest thing was to create an advertising video. I applied for the "Digimon Animation 25th Anniversary Support Advertising Planning Planning", so I was not able to prepare a picture by myself, so I did not need to prepare a picture myself, but I made an advertisement. Of course, it was only for the first time that I couldn't understand. I looked at various ads and referred to it, but I still think I should have learned more design and video production.

-How did you actually implement the project?
There were many things that I didn't understand, but I was able to proceed happily from the beginning to the end. During the posting of the ad, I thought it was like an event period when I thought, "I have an advertisement for my favorite work!" I was really happy to realize that it was loved.
What I was particularly happy about was that many people went to see advertisements after posting. Many followers, as well as those outside the FF, went to the site and took pictures. I was really impressed with many happy words, such as "The ability to act and love is amazing", "I'm happy to see the celebration of the 3rd anniversary of anime on the big screen!"

Not only fans, but also the official staff of Digimon Animation also went to see advertisements and commented on advertisements on X and blogs. I suspected that I was dreaming too shocking. I always wanted to thank the staff who were involved in animation production, so I always wanted to thank them for creating a wonderful work, so I (although I did not expect it at all) to convey gratitude and love in this way. I can do it. I didn't even think that a gift to a support advertisement would be received in this way. I was really happy that the staff were pleased and I was glad to plan an advertising!

-What kind of support do you want to support in the future?
I like expeditions, so I would like to do various things such as dripping travel, overseas event expeditions, and goods shooting. I want to do frustration design, but I feel lonely because there are not many events that can be officially served.

I am really happy to see the reaction from everyone after the posting started because there were many things that were the first and hard things for the first time! I was happy to be able to help with a wonderful support advertisement. Thank you very much!