The whole city is advertising canvas ⁉︎ Thorough explanation of the latest OOH situation in South Korea and Seoul

Hello, this is Kawahara of the JEKI support advertising secretariat.
Today is my summer vacation. I went to Seoul, South Korea last month.

Did you know OOH ( *) in Seoul?
( *) "OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.

And when you look at OOH, you can see the trends of Seoul. This time, I would like to introduce the latest situation of Korea's OOH found in Seoul. 

The city of Seoul is OOH Heaven! Overwhelmed by that scale

First of all, the moment you step into the city of Seoul, you will be surprised, but the digital signage all over the city. Its brightness and a large number of installations!

For the time being, please enjoy the realism with tiktok.

@cheering_ad 🇰🇷 I went to Korea!✨Deliver the trend of the latest OOH in Seoul, the sacred place of cheering advertising!✔︎ ︎ The state -of -the -art spot in the Gangnam area Seoul Kangan Eri is a theme park of advertising!🎢 The large vision that spreads throughout the city is exciting. The most noticeable in the advertisement #netfLIX (@netfLIXKR) You can experience the latest entertainment in Korea! 🇰🇷 #Korean trip #Gangnam #supportadvertisement #SNil advertising #Plow -life #SoberUr #South Koreatrend #oohadveRTISING #BirthdayAdvertisement #생 광 #rawday广 广 #RawdayAdvertisement #응Lingering광 #应Support广 广 #OoSupportAdvertisement ♬ Sticky -Kiss of Life

No matter where you look 360 degrees, it is full of signage. As expected, the most advanced city of Asia.

In fact, there is a reason.

What is an outdoor advertising free display area?

Ordinary outdoor ads have a variety of laws on location and size, but this "outdoor advertising free display area" is special!

To put it simply, it's an area where advertising regulations are loose.

It is allowed to install creative advertisements while considering the landscape and environment. It's like a place where you can advertise more freely, bigger, more flashy.

Imagine the scene of New York Times Square.

It is a representative landmark in New York, where outdoor advertisements and signage are listed, but more than 100 million people are looking for a medium for Times Square annually, appropriate for their reputation. amazing!

South Korea also specifies an "outdoor advertising free display area" to create a landmark that advocates Times Square.

By the way, there is no clear system in Japan that is equivalent to a "outdoor advertising free display area" like Korea.

Japanese outdoor advertisements are regulated by the law called the "Outdoor Advertising Law", and there are detailed ordinances for each local government to protect urban landscapes and safety.

Don't miss the area around COEX in the Seoul / Gangnam area

If you like K-POP, you will have visited once, COEX in Gangnam. COEX is a large commercial facility and is the perfect place for shopping and entertainment.

Until four years ago, SMTOWN COEX ARTIUM, a Korean idol office SM entertainment, was a sacred place for Senil advertising.

By the way, I love SM artists, so it was a sacred place I always visited every time I went to Korea (tears).

The area around COEX is a place designated as the first "outdoor advertising free display area" in 2016, so when you go up to the ground from the station, you will find a spectacular sight lined with advertisements on the wall of the building. 。

Thanks to the loose regulations, it is also attractive that there are many free and creative ads.

At the time of 2016, 20 media had already been installed, but in January this year, 16 new media have been added, evolving into more creative and dynamic advertising spaces.

Korean entertainment is popular around the world, but even if you walk around the city, there are so many Netflix ads! How much Netflix Korea uses advertising costs around COEX alone? There is no sense of scale as much as I think.

This year, the News of Myeongdong Tourism, Kogen Gate Square, and the Yao -mi Taikai Beach area have been designated as the “Outdoor Advertising Free Labeling Area”. With this, you will be able to enjoy more dynamic and creative advertisements in the popular tourist spots in Busan, as well as Seoul.

The outdoor advertising market in Korea is expected to increase to 4 trillion won in 2024.
By the way, Japan's outdoor advertising expenses in 2023 were 286.5 billion yen. You're a little surprised at this difference.

But the growth of outdoor advertising is not only in Korea. The OOH market is growing rapidly overseas, and in 2027 it is expected to reach $ 751 billion in the world. I feel the whole OOH is evolving!

OOH in Seoul is constantly evolving!

Every time I visit Korea, I am surprised every time OOH in Seoul.

The "outdoor advertising free display area" has evolved into a city icon beyond just an advertising medium. It creates an urban landscape and makes the city itself an advertising canvas. This scale feeling is truly Seoul.

Advertising like digital art projected in the building makes you feel the "evolving Seoul".

When visiting Seoul in Korea, please look at OOH and experience the Korean trends!