[Progressive / support advertising survey 2022] To the "era when consumers advertise"

The JEKI Supporting Advertising Secretariat (Cheering Ad (Cheering AD) "by JR East Japan Planning Co., Ltd. (Headquarters: Shibuya -ku, Tokyo; President: Ryoharu Akashi) is a survey to understand the penetration status of support advertising (" Cheering AD). (Supporting and advertising survey 2022 ")) was conducted from December to the beginning of the year.

In recent years, the number of cases in which ordinary consumers use outdoor media to support “support” that supports and wants to support himself.

In our survey,A consumer with "push" and one in 10 people who recognize the existence of cheering advertisements already has an experience of posting support advertisements.I understand that.

Also,Those who have experienced cheering advertising investment, which are estimated at an average of about 60,000 yen per year, has been further activated by the subsequent "promotion".It became clear.

It is presumed that the background of these phenomena has the desire to contribute to the revitalization of their beloved “pushing” through “missionary activities of recommended”. This may be regarded as evolving from self -contained, self -contained that pours affection for the subject, to higher levels.

This spread of support advertisements, which are symbolic of the "love to missionary school", are regarded as the arrival of a new era "advertising consumers", which is a consumer and mono -koto. We believe that there is a possibility that the relationship will be fundamentally changed.

* The "support advertisement" of this release was heard about "traffic advertising and outdoor advertising".

1. Approximately 40 % of the groups of 15 to 49 years old, about 40 % of those who want to know their recommendations.

2.50 % of the suggestions intended to be a cheering advertisement recognize the existence of cheering advertisements, of which 40 % are supposed to be supported advertisements, and 10 % have already experienced support advertising.

3.Reasons for the support advertising "Because I want many people to know my recommendation.""Because my office has granted support advertising"

４.  supportThe average cost of advertising is60,700circle/year。More than 70 %Later pushIs activated

■ "Progressive / support advertising survey 2022" survey overview

JR East Japan Planning JEKI Supported Advertising Secretariat "Cheering AD"

Survey method Internet questionnaire survey

Survey period December 16, 2022 -January 5, 2023

Survey area 1 prefecture and 3 prefectures

Men and women aged 15 to 49 years old

Number of samples 17,226

* The "support advertisement" of this release was heard about "traffic advertising and outdoor advertising".

* Since the numbers in the graph do not adjust the fractions due to the rounded five, the breakdown may not match.

■ For inquiries regarding survey data, inquiries from companies/corporations/mediaFrom here

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