[NEWS RELEASE] To the era when consumers advertise "push"

2023.03.17

The JEKI Supporting Advertising Secretariat (Cheering Ad (Cheering AD) "by JR East Japan Planning Co., Ltd. (Headquarters: Shibuya -ku, Tokyo; President: Ryoharu Akashi) is a survey to understand the penetration status of support advertising (" Cheering AD). (Supporting and advertising survey 2022 ")) was conducted from December to the beginning of the year.

 

In recent years, the number of cases in which ordinary consumers use outdoor media to support “support” that supports and wants to support himself.

In our survey,A consumer with "push" and one in 10 people who recognize the existence of cheering advertisements already has an experience of posting support advertisements.I understand that.

Also,Those who have experienced cheering advertising investment, which are estimated at an average of about 60,000 yen per year, has been further activated by the subsequent "promotion".It became clear.

It is presumed that the background of these phenomena has the desire to contribute to the revitalization of their beloved “pushing” through “missionary activities of recommended”. This may be regarded as evolving from self -contained, self -contained that pours affection for the subject, to higher levels.

This spread of support advertising, which is a symbol of the evolving "from uneven love to missionary teaching", is regarded as a new era of "advertising consumers", which is a consumer and mono -koto. We believe that there is a possibility that the relationship will be fundamentally changed.

* The "support advertisement" of this release was heard about "traffic advertising and outdoor advertising".

 

JEKI "Progressive / Support Advertising Survey 2022" Report_1

1. Approximately 40 % of the groups of 15 to 49 years old, about 40 % of those who want to know their recommendations.

JEKI "Progressive / Support Advertising Survey 2022" Report_02

JEKI "Progressive / Support Advertising Survey 2022" Report_03

2.50 % of the suggestions intended for missionary recognizes the existence of cheering advertisements, of which 40 % are supposed to be supported advertising, and 10 % have already experienced support advertising.

JEKI "Progress / Support Advertising Survey 2022" Report_04

JEKI "Progressive / Support Advertising Survey 2022" Report_05

3.Reasons for the support advertising "Because I want many people to know my recommendation.""Because my office has granted support advertising"

Reasons for the support advertising "Because I want many people to know my recommendation." "Because my office has granted support advertising", I also support _06.

4.  supportThe average cost of advertising is60,700circle/YearMore than 70 %Later pushIs activated

 

The average cost of support advertisements is 60,700 yen/year. In over 70 %, the activity is activated after the publication

 

■ "Progressive / support advertising survey 2022" survey overview

JR East Japan Planning JEKI Supported Advertising Secretariat "Cheering AD"

Survey method Internet questionnaire survey

Survey period December 16, 2022 -January 5, 2023

Survey area 1 prefecture and 3 prefectures

Men and women aged 15 to 49 years old

Number of samples 17,226

* The "support advertisement" of this release was heard about "traffic advertising and outdoor advertising".

* Since the numbers in the graph do not adjust the fractions due to the rounded five, the breakdown may not match.

 

■ For inquiries regarding survey data, inquiries from companies/corporations/mediaFrom here

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