Cheer A Drab [5th] Now, it's popular in the recommended area!? What is a support advertising style? ~ Authentic Korean edition ~

Hello! This is Ewe from the Jeki Support Advertising Office.

This is the fifth installment of "Chia Adarabo"The "Support Advertising Style" introduced in the third installment⚪︎⚪What is it? ”Introducing the real Korea edition!

Nowadays, more and more companies are incorporating designs and developments that look like support advertising in Korea. In this article, a member of Cheera Drubs who went to Korea at the end of October will introduce Senil ads that were posted in Korea.♪

What is a support ad?

Supporting ads are cultures that originated in Korea, and are called "Sen-il (birthday) ads" in Korea.

It is said that in Korea, approximately 30% of subway ads are made up of Senil ads by fans, and when you walk around town, you can see Senil ads (support ads) everywhere.

Therefore, even in Korea, where Senil advertising is widely recognized, companies and others are taking various steps to utilize this advertising method!

◼︎Collaboration companies are working on Senil Advertising! ?

Sungchan from RIIZE celebrated her birthday on September 13th!

When we went to Korea, we discovered this advertisement at Sansei Station!
*I took a photo with excitement so I'm sorry I couldn't take it well.🙇‍♀️

This advertisement says "2001. 09.13 HAPPY Sungchan DAY." It's Senil ads! There are many fans who tweeted this!

Sungchan 🦌Senil travels to Korea⑤Advertisement
Along with Senil ads, a 1st anniversary ad was also played, making it a happy space filled with RIIZE 🥹
My favourite Seung Jeong😭🧡 pic.twitter.com/G5JYyzJNUC

— Fumishiro (@eziir_riiz54511) September 17, 2024

In fact, this Senil ad was not published by a fandom, but by a company! Looking closely at the ads, the product photo is on the edge, and the main design is very impressive, with the main design celebrating a birthday.

It is currently being sold by a company that sells "Bacchus Jelly" (something like Lipovitan D gummies in Japan), which RIIZE collaborates with.

It's a wonderful relationship for a company to celebrate a birthday with its fans.

In Japan, there was a case in which a cosmetics company Honda produced posted a Senil advertisement at Harajuku Station on the birthday of Honda Hitomi, who is currently active in SAY MY NAME.

It seems that there will be an increase in cases in which companies publish Senil ads in Japan in the future.♪

■You're an idol too!? You can experience Senil advertising! ?

This is a POP UP event called "It's Your Day," where you can experience the experience of posting your own Senil ads, was held in Korea in May this year.😳

The event was planned by mobile phone operator SK Telecom, and was held with a focus on trends in which young people celebrate K-POP idols' birthdays and host Senil Cafes (cafes that celebrate birthdays). that's right.

There are photo spots at the station, airport, and Times Square, where you can post your own Senil ads and create familiar cup holders with your own photos! !

Ah...As a Cheera Drub, I wanted to go to Korea at this time and experience it...
I would love to try this project in Japan! If you are a company like this, we look forward to hearing from you lol

▪️Corporate Senil Advertising!?

Is it a Senil ad by a veteran actor? This ad will make you think, but this is actually a Senil ad released by a company!

This is an advertisement for a company that celebrated its 31st anniversary in May 2024!

The person who smiles gently in the middle of the advertisement is a company representative! The Senil ad-style design, which includes a copy of "Congratulations on the 31st anniversary of Yonglim Won (company name) debut" and a birthday from 1993 0522, is eye-catching! (It was posted at Gimpo Airport, so it attracted attention from overseas.

This company is a B to B company, but by developing Senil advertising-style designs, employees use sticky notes and using sticky notes to develop Senil advertising-style K-POP idols, I'm curious about what kind of company it is. Apparently he made a plan. As a result, the influx of QR codes that lead to company websites has increased, and even added servers...!

Not only did it contribute to recruiting, but it was also effective in inner branding as employees stick sticky notes on the advertisements during the posting to promote the show.

■Senil advertising is still popular even in Korea!

All of the examples we have introduced so far are being developed this year. Senil ads are still growing in Korea, and it is no exaggeration to say that they are well-known not only by idol fans but also by the general public, and have become a culture that has become established!

When the Cheera Drub members went to Korea (end of October 2024), many Senil ads were also displayed, and the stations and towns were decorated with "Congratulations."

Not only idols, but also ads for support from athletes, the cheerleading members walked around town!

■Cheering AD also handles Korean advertising!

That's all for today, Chiaa Drub! The various developments of companies that utilize Senil advertising in Korea are truly interesting, and we would like to take a look at new companies that will be implementing them in the future.

This Korean advertising is actually available at Cheering AD.

We want to liven up your favorite celebration advertisements in Korea, together with your favorites! If you are one of these people, please feel free to contact us.

Stay tuned for the next article on Cheera Drub. See you next time!