[Latest version] What kind of "favorite activities" are you doing? What is your favorite fan-focused activity? [Trends for favorites]

Hello! This is the Jeki Support Advertising Office.

It's been a while since I last saw "Cia Adarabo"! This time, we will introduce the latest "favorite activities" by CheeringAD based on survey data conducted by approximately 25,000 people nationwide.👓✨

What is a favorite?

"Favourite" refers to activities that support your favorite idols, artists, and characters, and recommend to those around you.
Specifically, all of our fan activities, such as participating in events such as live shows and concerts, posting on social media, and purchasing merchandise, are all our "favorite activities"!

In this current trend of popularity, which is said to be the "age of 100 million people exploring," what kind of favorites are people doing?

What kind of favourite activities do everyone do?

Asked by the person who is in charge of the favourite activities"Favourite activities" that I usually doIt has become as follows:

Top 3 ranks easy to use and participate in the field.👑
1st place: Check out your favorite's social media and appearance information
2nd place: See videos and books about my favorites
3rd place: Participation in live performances, stage performances, concerts, matches, etc.

The top performance rate was "official supply" where you can see your favorites and meet your favorites, butThe number of "fan-based favorites" is increasing!

In fact, there have been many people who have not had a favorite, such as "celebrating your favorite's birthday" and "collecting goods with your favorite's image colors and motifs," and are holding more people than "participating in limited-time events like collaboration cafes and POPUP."

I've tried classifying my favorite activities!

This time, we have classified the favourite activities that we heard about the implementation rate in the survey based on the following two axes!
■Official entities (favorites with a favorite) ⇔ Fan entities (favorites with a favorite)
■Diplomatic fantasy (all fans get excited or go out) ⇔ Introvert fantasy (you can enjoy it on your own, or do it at home, etc.)

If you separate them, they are more of the different than the bar graphMotivation for my favourite activitiesIt's become easier to understand!

💚Official subject x introverted idol activities = Basics of easy-to-use activities
💛Official subject x diplomatic encouragement activities = Featured activities that can contribute to your favorites
💙Fan-focused x introverted idol activities = Invitation activities that deepen your love even more
💓Fan-focused x diplomatic encouragement activities = encouragement activities to liven up the entire community and spread the word

"Fan-based FAVORITE activities" are led by highly passionate fans to further support their idols.
Although the percentage of the event is smaller than the officially-based favourites, there are fan-centric favourites that are actively being held to over 20%, so it can be expected that "fan-centric favourites" will become more and more popular in the future.

Why is the number of fans-focused fans increasing?

The fact that fan-centric favorites are becoming popular is due to the recent "favorite boom," but the most popularYour favorite activities are your identity and purpose in lifeI'm sure there are a lot of people.

"Supporting your favorite will make you happy too" 72.3%
"I like myself as I'm a fan" 47.8%
By doing your favorite activities, you can become positive! There are many people who are thinking this way.

It is also becoming commonplace to have a "favorite";Over half of women in the Z ages 15-29 have a favorite.The survey results were published.
Furthermore, more than 15% of women in their 60s and 70s are encouraged by their "favorites."

Introducing fan-focused activities

①Create original favorite goods

10.2% of people have performed their favorite activities, saying, "I have done creative activities such as creating original favorites and creating fan fiction." This is a higher number than "I've written a fan letter" (9.5%).

"I want my own favorite merchandise!"
"I want some merchandise that casually appeals to you!"There are many fans who say this, and recently there are more and more shops where you can make original name tags, such as 100 yen shops selling popular color merchandise, and more.

The staff have recently created a cheerador name board and a transparent fan.✨
The 3D Pukkuri Name Board is a trendy item that you often see at recent live shows and events!

②Enjoy at a birthday party in which the person is not present

A whopping 28% of people have been celebrating their favorite birthdays or anniversaries!
Many people have been to this than major favorites such as "carrying goods and pain bags around" and "providing about their favorites on social media."

Decorate your room with balloons as shown in the photo, arrange your favorite goods, and prepare cakes and bouquets of flowers to celebrate your birthday or anniversary.🎂
We will be holding a "birthday party in which the fans are not present" to upload the celebrations to social media to show off their love for their idols, and to have fun with each other!

Many people are hoping to spend more time and money on their favorite birthdays and anniversaries than their own, their family, their lovers, and other birthdays.
The average budget for your favorite birthday or anniversary is 141,000 yen, and for those who prepare for more than one month in advance, more than twice the amount of other events.too! For otakus, their favorite birthdays and anniversaries are the most important events of the year.👊

In fact, there is also a plan at CheeringAD where you can have a birthday party together!
For more information on the Karaoke Pasela plan, where you can have a party with vision ads and afternoon tea sets in your favorite color, please see the article below.🎤↓↓

③You can show off your favorite! Supporting ads

The culture of publishing "support ads" that allows fans to promote their favorites on their birthdays has recently begun to spread not only to idols and VTubers, but also to the anime characters, actors and artists.

If you're a fan, you've probably seen "support ads" at least once at a large station or near an event venue.

As part of their favourite activities, 8.4% of people have "got to see support ads" and 5.3% have "planned or invested in support ads," meaning that although the implementation rate is still lower than other favourite activities, the number of people who know about support ads is increasing!

What a surpriseApproximately 60% of people who have a favorite, and about 20% of people who have no favorites know about support ads.The result was:

CheeringAD supported 2,956 organizations in 2024. The number of organizations is about three times the number of organizations from the previous year, and I believe that support ads will continue to grow as new forms of favourite popularity in the future.✨

If you're interested in supporting advertising, please take a look at this article too!

This article is based on a survey conducted across approximately 25,000 people nationwide between December 2024 and January 2025.

↓↓↓Click here for detailed results for "Favorite Activities and Support Advertising Survey 2024"! ↓↓↓

In the future, Cheera Dorabo will continue to post the results of our survey on our favourite activities! Stay tuned for the next episode✨

If you are interested in detailed data from this survey, other data related to favourite activities, or collaborative research, please contact us.