August 2024 Buzz OOH ○ △ □

2024.09.27

事例
August 2024 Buzz OOH ○ △ □ _JEKI support advertising secretariat


Gradually, you can feel the long autumn night. It is Kawahara of the JEKI support advertising secretariat.

This time, OOH, who was buzzing, is Soul, Korea! Delivered. The hint is ○ △ □
Please take a look to the end.

What is OOH?

"OOH" is an abbreviation of "Out of Home", and is called "outdoor advertisement" in Japanese.
It refers to advertising media such as trains and bus advertisements such as traffic advertisements and outdoor advertisements, advertising in airports and station premises, car body wrapping ads, and outdoor signs.

Most of the cheering advertisements and Senil advertisements you have are OOH!

July 2024 Buzz OOH

◆ Connect with the original, live -action, and art! Movie "Blue Pilliod" Ueno Station Giant Drawing Advertising

Number of reposts: 6730
Like: 64,000

With the live -action movie of the popular manga "Blue Pilliod", a giant advertisement was published at Ueno Station, the nearest station of Tokyo University of the Arts, which is related to the work.

Creative of the creative of the work of the original manga character and the worldview of the work of the active college student drawn a live -action version cast drawing.

SNS post of Gei University student who actually draws drawing.

During the period, the Blue Pillio Door is being implemented throughout JR Ueno Station, and a video -sensitive space "Platform13" with a total of 17 projectors on the wall with a total length of about 100m in total of Ueno Station Line 13, which opened on August 1st. The original video was broadcast in.

We were conducting a wide variety of collaborations, including stamp rally at the premises facilities.

◆ "There is a domestic cat" is a huge demonstration! "Shinjuku East Exit Cat / Lots of the Lots" Cross Shinjuku Vision

Estimated report: 11000
Estimated number: 49,000

The 3D cat that has reached the 3rd anniversary, Cross Shinjuku Vision's specialty, Shinjuku East Exit.

A new video has been released on the theme of "I can do it once if I live with a cat."
My cats will do this too! lol

At the same time, the collaboration with TBS "THE TIME," is also available!

Cross Shinjuku Vision's 3D is often talked about because of its dynamic!

Cross Shinjuku Vision, which is also popular in support advertisements,
The 3D video produced by the fans is also amazing! !
This is Nijisanji EX Albio's birthday advertisement.

By the way, Shinjuku East Exit is a cat, but the south exit of Shinjuku has a Wooper looper. Do you know?

This is 3D compatible "Shinjuku Southern Terrace Vision".
The next trend is Wooper looper!

https://cheering-ad.jeki.co.jp/products/ooh-131

◆ Kizuna Saitama Development Co., Ltd./Kinuta Dental Corporation where you can get a glimpse of the sign

Estimated report: 4089
Estimated number: 41,000

"I can't implant, but leave it to me to attract companies!"
"I can't attract companies, but leave the implant to me!"

The adjacent signboard between different industries has become a hot topic.

Kinuta dentist is really amazing. I will study. Click here for how signboard advertisements are being posted mainly in this Web era.

Signboard advertisements are posted in 340 places!
And the annual advertising cost is 200 million yen! ! ! ! !

If the number of colleagues who managed Kinuta dentistry increased, it would be clear that Kinata, the top of the signboard advertisement, would give up. 。

◆ Collaboration “Kimwipe” Overpass advertisement by making use of potential

Estimated report: 5980
Estimated number: 11,000

I was ashamed and didn't know anything about Kimwipe, so I searched unintentionally, but it is known as a "science necessity".

Kimwipe anniversary advertisement of package with a light green line.

Since the line and coloring originally drawn on the overpass of Koide Station on the JR Joetsu Line, the enthusiastic appeal of "Kimwipe" from last year!

It is said that the advertisement of the logo posting was realized as the 55th anniversary celebration of Kimwipe.
Please take a look as it is interesting in Kimwipe X.

Survey time: August 1, 2024 -August 31, 2024
Survey method: Collect X (Twitter) posts including OOH -related words ("station advertising", "vision", etc.) within the above period, and calculate the number of posts and likes for each post.

* This analysis may cause an error with the actual value depending on the time.

OOH in Korea with a buzz

This is too amazing! !
I think you've already noticed just by looking at this photo, but ...
Yes, a teaser advertisement of Netflix's big hit series "Ika Game" Season 2 (released December 26) has appeared in Gangnam, Soul, Korea.

What's amazing is that the work staff on the site is also a pink guard, and promotion has already begun during construction! As expected, it is a hot topic on SNS!

As expected, there is no ○ △ □ on the pink guard's face, a little relief.

○ The catch phrase that "the real game begins" that appeared at the moment the drooping curtain of △ □ was peeled off (scary)

This teaser has performed pink guard advertising performances in the world of France, Paris, LA, Colombia Bogota, and Argentina Buenos Aires, where the Paris Olympics were being held. As expected Netflix

After all the scale is amazing!

And when I went to Korea last month, I found it in Gangnam.

image

Anyway, the PR of the squid game was amazing! In fact, Netflix's original series advertisements are posted everywhere, and it is an entertainment power.

Please see here for the local state.

The whole city is advertising canvas ⁉︎ Thorough explanation of the latest OOH situation in South Korea and Seoul

We will also deliver the latest Korean Senil advertising repo soon!