Cheera Drabo starts! [1st] Summer! Live! It's an expedition! ? Survey data disclosure of "expedition"

2024.06.26

 

Hello everyone. I'm Ebe of the JEKI support advertising secretariat.

In CHEERING AD, if we could contribute to the expansion of the content market, not only companies, but also fans' advertising culture ...! With that in mind, every year, we conduct a survey of recommended and support advertisements.

▼ 2022
[Progressive / support advertising survey 2022] To "Era of consumers to advertise" recommendation "| News | Support advertisement Cheering AD | JEKI Co., Ltd.

▼ 2023
[Progressive / support advertising survey 2023]-90 % of you want to put out, 80 % of you want to push more-What is the "push cycle" brought about by "support advertising"? | News | Cheering Advertising Cheering AD | JEKI Co., Ltd. JR East Japan Planning

"Cheeradrabo" starts!

Until now, it was announced once a year, but as a "cheeradrabo", we will regularly send content such as data and interviews related to "push -up" and "support advertisements"!

Thank you for your cooperation.

The first article of such "cheeradrabo" is ...
"expedition"Survey data is released!

 

What is an expedition?

You probably know if you have a "expedition", but you probably know ...
I will explain again!

Expeditions are to move far from the area where you live and to participate in live and events.

If you have what you want to see or participate, you may have experienced an expedition to your destination using night buses, Shinkansen, airplanes, etc., regardless of time or distance.

Just look at the live and turn it back! Sometimes, you can go to a place you've never been to a place before the expedition, or to eat delicious food in that area, you can enjoy the expedition.

 

What is the experience of expedition?

Have you ever been on an expedition?

For those who have experienced the recommendation at "Progress / Support Advertising Investigation 2023"About 30 %It is clear that he had been on an expedition for the push.

* This time, we are investigating residents in one city and three prefectures. Long -distance travel = expedition refers to that it has moved to more than one prefecture and three prefectures.

Click here for expedition experience per gender age!

Although the expedition rate of gender 15 to 29 years old is higher than in other ages, about 20 to 30 % of the experienced experienced people have experienced expeditions, regardless of gender or age.
Passion for push is nothing to do with gender and age!

 

What is the experience rate of an expedition for the promotion?

Introducing the expedition rate by pushing!

In general, when it comes to "expeditions", I think it will be possible to go to see the pushes, such as live performances and games.

Actually, that's not all! In fact, there are many purposes for expeditions even if there is no recommendation.

For example, you know, "Sacred Land Pilgrimage", which is a stage such as dramas and animations, is an example.
Gathering between fans is one of the purposes of expeditions. In addition, you can go on an expedition to go to see support advertisements ...!
It turns out that about a quarter of the people who "gather between fans" and "go to see support advertisements" are on an expedition outside the prefecture and three prefectures.

12.3%of those who have traveled abroad to see support advertisements (Senil ads) are higher than other recommended activities. Because support advertisements (Senil advertisements) are culture from Korea, I guess many fans go to Korea according to their birthdays. There are many posts on SNS, such as "Senil Traveling Korea" and "South Korea Travel to See Senil Advertising".

It is an impression that the number of fans in Japan is increasing in Japan to see support advertisements. On SNS, posts such as "support advertisement tours" and "expeditions with support advertisements" are increasing.

What are the most prominent expedition trends?

Finally, we will introduce what the expedition fans are pushing!

 

 

The one I'm pushing is ten people!

For example, for those who have traveled to buy goods, they tend to push the following:

[Escape expedition for goods from 3 prefectures for 3 prefectures]
・ People who are recommending things related to local and hometown
・ Those who are pushing for influencers
・ People who are pushing bands and artists

However, it tends to travel to the outside and three prefectures for the purpose of purchasing goods.

[Expedition of goods purchase overseas]
・ People who are pushing companies and brands

However, it seems that he is traveling abroad for the purpose of purchasing goods. Are there many people on expeditions in search of limited products of overseas brands and goods that can only be obtained in the field?

 

lastly

It is also interesting to see the difference in expedition purposes depending on what you are pushing. Who have you been on an expedition for what purpose?

The way to push is individual. It is best to enjoy the push as much as you can, but if you are planning to expedition this summer, please enjoy it!

In the first cheeradrabo this time, we provided survey data on "expedition".

Progress is motivated to move and creates energy. We, "Cheering AD," want to work with the aim of becoming one of the new valuable experiences for support advertisements and expeditions.

Please look forward to the next "cheeradrabo"! See you again!