Cheer Aldrab [2nd] 100 million total "Progressive" era!? Survey data on "pushing"!

Hello everyone. I'm Ebe of the JEKI support advertising secretariat.

Today, we will provide survey data on "Cheer Aldrab", the second time.

What is "cheeradrabo"? What isThe first articlePlease also check!

With the article release"CHEERING AD" X accountThen, we also conduct a questionnaire tailored to the article every time, so I would be glad if you could cooperate.

Click here for the previous questionnaire result!

Many people have experienced expeditions! (Followers, it's active ...)

The introduction has become longer, but I will introduce the survey data on the main subject "push"!

Survey data on "pushing"!

The kotoba called "pushing" is penetrating the world as much as you hear somewhere every day.
So how many people actually have a recommendation? And what kind of action do people who have a push do?

How many people have a recommendation?

When I investigated men and women aged 15 to 69,The result is that about half are pushed!amazing…! I often hear the "pushing" kotoba.

You can clearly see from this survey that the kotoba called "pushing" and its existence are familiar to so many people ...!

Let's look at each gender.

About 60 % of those who have a recommendation in their 10s and 20s! However, even by gender, it turned out that there were no variations and about half had a recommendation.

Who are you guys?

So what are you saying "pushing"?
Introducing the genre ranking by gender.

Many men recommend "athletes/teams", but many women are trying Japanese idols in their teens and 20s, and artists and bands in their 30s and beyond.

The genre you are pushing, such as K-POP and VTuber, is not in the ranking! Maybe some people think that?
Actually, there are a wide variety of games, and there are many genres that are not reflected above, so I will introduce them again!

Do you have any friends who have been active?

Do you have a lot of solo activities when doing "pushing"? Or do you often work with your friends?

About 40 % of those who answered that there are friends and acquaintances through "pushing life"!

By gender, men tend to interact only on SNS, and women often interact with both SNS and real. In addition, it turns out that about one in about 10 people in their 40s and 60s is interacting with "pushing".

It is attractive that "recommended" can be enjoyed regardless of age. The life with "push" is really wonderful!

What is the "recommended life" friendship of support advertising?

In addition, we will also introduce friendships through the "cheering advertisement implementer" of the "cheering advertiser".
The result is that about 90 % have friends and acquaintances through "pushing"!

In the process of planning and producing support advertisements with friends who support the same "push", you may be connected to many people in SNS or real. Maybe a new friendship has been created by "support advertising", such as going to see support advertisements!

How long are you posting SNS about "pushing"?

I also investigated the frequency of posting on SNS about "push".

About once a week, about 1 in 4 people post to SNS! 8.4%of the people posted almost every day.
You may be surprised at the gap with this result, "What? I post every day ..." (I am one of them w).

SNS is an indispensable tool with a good activity, but I want to enjoy collecting information and exchanges at SNS at my own pace.

The era of 100 million "pushing life"!? Life with "pushing" is the best!

In this second cheeradrabo, we have once again delivered survey data on "pushing" as a basic data.

The existence of "pushing" is familiar to many people, and it has been found that new friends and friends have been made through recommended activities regardless of age, and the exchanges on SNS are also active. It is no exaggeration to say that it is a 100 -million total of the "recommended life" era.

Thank you for the "push" for giving you a purpose★

Please look forward to the next article. Then, next time!

"Progressive / support advertising survey 2023" survey overview
JR East Japan Planning JEKI Supported Advertising Secretariat "Cheering AD"
Survey method: Internet questionnaire survey
Survey period: December 26, 2023 -January 9, 2024
Survey area: 1 prefecture and 3 prefectures
Survey subjects: 15-69 years old men and women
Number of samples: 19,202
* The "support advertisement" of this release was heard about "traffic advertising and outdoor advertising".
* Since the numbers in the graph do not adjust the fractions due to the rounded five, the breakdown may not match.