Cheer Aldrab [3rd] Now, it's popular in the recommended area!? What is a support advertising style?

Hello! I'm Ebe of the JEKI support advertising secretariat.

"Cheer Aldrab"First、Second timeWe have delivered the survey data, but this time in the third time, we will introduce the recommended trends!

In line with the article release"CHEERING AD" X accountThen, we also conduct a questionnaire every time! Click here for the previous questionnaire result!

The kotoba called "pushing life" has the impression that it has become common after the corona, but in fact there are many people who have been active for a long time. (I have been using it for a long time. Lol I was calling it a good activity even though I called it ...)

Let's introduce today's theme "Supported advertising style"! If you think "What is 〇〇?", Please check the article to the end!

Again ... what is a support advertisement?

Before introducing "Supported advertising style", we will briefly explain "support advertising"!

What is support advertising?Fans are advertisersTo advertise for support and celebration on your birthday or special day.

How much support ads are known?

Click here for data that surveyed the recognition of support advertising! (Progressive / support advertising survey 2023）

Recently, "support advertisements" have spread in a wide range of generations, and recognition has been increasing. As a result, more and more companies, not only fans but also companies, are increasing this format.

Supported advertisement -style advertisement!?

At this time, this advertisement of "Tokyo Banana" has many opportunities to buy as a souvenir🍌

／　　　　　
「#Tokyo Banana」
Senil advertisement🍌✨
＼

🎂November 22nd
Birthday of Tokyo Banana🎂

Celebrate this commemorative day
From [11/20 to November 26] at JR Tokyo Station#Senil advertising I put it out 🫶

📍Outside Marunouchi underground center ticket gate

When you come to JR Tokyo Station
Take a picture with this ad ... pic.twitter.com/olto6njndc

- Tokyo Banana [Official] (@TokyoBanana1991) November 20, 2023

"Happy Birthday" and a very cute design with a birthday date! In fact, this is a "support advertising advertisement" that Tokyo Bana himself issued to celebrate the birthday of Tokyo (11/22).

Tokyo Bana's note isHere

Normally, many corporate advertisements are aimed at promotion of products, but this ad no product information or store guidance is available. It is characterized by a simple design for purely "celebrating your birthday".

In this way, by incorporating support advertising -style designs in companies, the atmosphere of celebrating with fans increases. On SNS, "I saw it!" "Cute!"

Moreover, there are many opportunities to buy souvenirs before riding the Shinkansen, and the sacred place of "Tokyo Bana"!?

Others! Introducing examples of "support advertising -style advertising"

1. Entertainer "New York"

The advertisement of this comedian "New York" Shimasa. It's a little different from the usual image of Shimasa -san!? Cute design is also a hot topic!

In fact, here is also to celebrate the 15th month commemoration of the "Shimasa Corps" led by Mr. Shimasa in New York."Supported advertising -style advertisement"What is it! Video was uploaded on YouTube and was called "self -support advertisement".

This ad was posted at Shinjuku Sanchome Station, where his office, Yoshimoto Kogyo, is located.
Not only "support advertising style" design, but also posted in "sacred place" like "Tokyo Banana"."Supported advertising -style advertisement"Is a topic that is a hot topic, isn't it?♪

2. Silver

I've never seen such a cute boiled bean ...
Yes, this is also a "support advertising -style advertisement" made by "Silver Sara".

In addition to SNS posts, advertisements were actually posted at Tsukiji Station, which is also a "sacred place" of sushi. I want to support you together. (I will definitely ask for a boiled sushi. It's a boiled Anago!)

3. Mecha comic "Under the Oak tree"

This advertisement posted in Shinjuku has various languages! Support advertisements from all over the world?

Actually, this is an advertisement for manga works born in Korea. As a work from Korea, Mecha Komi was adopted in the design of South Korea's "support advertisement (Senil ad)".
It is said that this ad is based on reader reviews from 10 countries around the world, and it seems that it is loved from all over the world through "support advertising -style advertisements".

Supported advertising style promotion

This advertisement full of sticky notes!

In South Korea, the home of support advertisements (Senil advertising), fans often see sticky notes on support advertisements (Senil ads).

This idea incorporated the support advertisement by the entertainment NFT platform "AVA".

Sticky advertisements are wonderful not only to enjoy with the fans, but also to share their support visually. I have no love ...!

Even support advertising -style goods appeared!?

The last one is ...
As an official goods, a card that incorporates the "support advertising style" design will be released in October!

Among the fans, it was talked about as "new!"

summary

JEKI support advertising clerk has come to recognize the design of cheering advertisements, released as official goods, or just seen the design as "Oh, this is a support ad!" I'm really happy as a station! Crying

Incorporating the design of "support advertising style" has created an atmosphere where you can celebrate not only with fans but also with many people, and I feel that there is a place to enjoy celebration on SNS.

I will report on what the next "support advertising style" will be like! If you see, please let me know!

Look forward to the next article. Let's see you again next time!