Cheer A Drab [5th] Now, it's popular in the recommended area!? What is a support advertising style? ~ Authentic Korean edition ~

Hello! I'm Ebe of the JEKI support advertising secretariat.

This time, the fifth "cheeradrabo", "Supported advertising style introduced in the third time⚪︎⚪What is it? Introducing the home Korean edition!

Nowadays, more and more companies are incorporating support advertising -style designs and developments. Cheer -A Drava member who went to Korea at the end of October introduces the Senil advertisement posted in Korea in this article.♪

What is a support ad?

Cheering advertisements are the origin of Korea, and in Korea they are called "Senil (birthday) ads".

It is said that about 30 % of subway advertisements are occupied by fans, and you can see Senil advertising (support advertisements) everywhere in the city.

For this reason, even in Korea, where Senil advertisements are widely recognized, companies and others are developing various developments using this advertising method!

◼ Tie -up company is Senil advertising! ?

Son -chan of RIIZE, who has celebrated his birthday on 9/13!

When we went to Korea, we found this advertisement at Misei Station!
* I'm sorry I couldn't take it well because I shot it with excitement.🙇‍♀️

This advertisement is written as "2001. 09.13 Happy Sonchan Day". Senil advertising! There are many fans tweeted!

Son -chan 🦌 Senil to Korea ⑤ Advertising
The 1st anniversary ad was played with Senil advertisements, and it was a happy space covered with RIIZE 🥹
My favorite Sunung -Jungs😭🧡 pic.twitter.com/g5jyyzjnuc

- Bunjo (@eziir_riiz54511) September 17, 2024

In fact, this Senil advertisement is not what Fandom issues, but a company issued! If you look closely at the ad, you can see the picture of the product at the end, and the main design is very impressive.

Currently, some companies sell "Bacca Jelly" (like lipovitan D gummy in Japan), which RIIZE is collaborating.

It's a wonderful relationship that a company celebrates your birthday with your fans.

In Japan, on the birthday of "Honmi Honda", who is currently active in "Say My Name", there is a case where a cosmetics company that Honda produced posted a Senil advertisement at Harajuku Station.

It seems that more and more cases in which companies issue Senil advertisements in Japan.♪

■ You can also experience an idol!? Senil advertising! ?

This is a POP UP event "It's Your Day" where you can experience your own Senil advertising, was held in Korea in May this year.😳

It was planned by the mobile phone operator "SK Telecom", focusing on the trends that celebrate the K-POP idol's birthday and hold a Senil Cafe (a cafe to celebrate your birthday). that's right.

There are photos of the station, airports, Times Square, and you can make your own Senil ads, and you can make familiar cup holders with your own photos! !

Huh ... I wanted to go to Korea at this time as a cheeradrabo ...
I want to do this project in Japan! I'm looking forward to hearing from you.

▪️ Corporate Senil advertisement!?

Is it a veteran actor's Senil ad? This ad, this is actually a Senil advertisement released by a company!

It is an advertisement of a company that celebrated the 31st anniversary in May 2024!

Those who are gently smiling in the middle of the advertisement are the representatives of the company! The Copy "Congratulations on the 31st Anniversary of Yong Rim Won (Corporate Name)" and the Senil advertising -style design that include the birthday of 1993 0522 are eye -catching! (Because it was posted at Kimurai Airport, it was also attracted from overseas people).

This company is a B to B company, but I am worried about what kind of company is developing Senil advertising-style design, and employees use sticky notes to develop a K-POP idol Senil advertising style. He said he had a device. As a result, the inflow from the QR code connected to the company site increased, and it seems that the server was added ...!

Isn't it effective for the inner branding because employees put sticky notes on advertising during the posting, as well as contributing to recruitment.

■ Senil advertisements are still excited in the home Korean!

All cases introduced so far are this year's development. It is no exaggeration to say that Senil advertisements are still exciting in Korea, are recognized not only by idol fans, but also by ordinary people, and are established as one culture!

Many Senil ads were also posted when Cheer Drab members went to Korea (the end of October 2024), and the stations and towns were colored with "congratulations".

Not only idols, but also support advertisements for athletes, it was a cheer advertisement who walked around the city!

■ CHEERING AD also handles Korean advertisements!

Cheeradrabo, here is here today! The various developments of companies utilizing Senil advertisements in Korea are really interesting, and I would like to pay attention to new companies in the future.

Such a Korean advertisement is actually handled by "Cheering AD".

I want to excite the recommended celebration advertisements with Korea's recommendations in Korea! Please feel free to contact us.

Please look forward to the next article of cheeradrabo. Let's see you again next time!